Sep
11
Journalists and Communications have always had a close relationship; with the recognition of Blogs as an important form of media in society, the time has come to connect news sources and these independent publishers too.
PR and Corporate Communications have had a close working relationship with traditional journalists and media companies for a long time now. However, the media landscape is undergoing a change with the emergence of blogging as a new and independent form of media.
Being early days, PR and Bloggers have not yet got a total handle on how to engage with one another. For instance, bloggers are in the need of news and information which may be different from the what a newspaper would seek, but not always. This means PR has to send releases drafted differently, and arrange interaction with people who may not be the spokespersons in the traditional sense. The CEO or Marketing Head may not satisfy the blogger as much as the Product Manager who is more hands-on and will speak with greater passion and authority than even those higher up in the organization. Continue reading about this unique service
Mar
13
My book on using LinkedIn to get ahead at work
Filed Under Technology, Featured Posts | Leave a Comment
I have written a book, Let’s Connect: Using LinkedIn to get ahead at work and it came out just a few weeks ago. Going by the initial response, I feel it has the potential to make a difference for the readers.
LinkedIn is currently the hottest professional networking site going around, and millions are benefiting from using it around the world. In this book, I talk of how you too can get this site to work for you as a professional. Full of interviews and testimonials to support my analyses and opinion, this book could well be a must-read for all kinds of professionals.
For more information, sample chapters and how to order, click here. You can also order on Amazon directly.
Aug
19
Profiting from smarter bytes
Filed Under Technology | Leave a Comment
Companies and managers can mine greater value from technology gadgets and services wiht some creative and out-of-the-box thinking. Such technologies include social networking sites like LinkedIn and FaceBook, iPods, IPTV, Flickr, YouTube and more. Download the article titled Profiting from smarter bytes written by me in Indian Management, published by Business Standard, in August 2007.
Aug
10
Profit from technology at work
Filed Under Technology | Leave a Comment
Why are we under-exploiting technology at work?
Are we? With all the ubiquitous bits and bytes being our constant companions? In my opinion, current technologies are full of out-of-the-box possibilities that usually miss our eye. Spare a thought to these, and you could well see yourself being more productive, profitable and smarter in whatever you are doing. Check out my other blog TechGazing.com to read up exciting tips and features on how you can get the best out of technology in whatevr you are doing.
