Responsibilities
This role can be based in Mountain View, San Francisco, Los Angeles, or New York!

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

We are looking for a Global Creative Strategist to join the TikTok for Business Creative Insights team. Our mantra at TikTok for Business is “Don’t Make Ads, Make TikToks”. The Creative Insights team is the brain to make this possible for advertisers of all sizes. In this role, you will be responsible for generating creative recommendations and empowering advertisers and internal stakeholders with creative insights.

Responsibilities:

• Partner with Product, Data Science and Marketing teams to identify in-depth creative/social ads insights via industry research, creative reviews, trend analysis, etc. that will help performance clients produce TikTok ads with bottom-funnels objectives.
• Develop methodology and SOPs for insights generation and validation.
• Produce internal & external facing creative insights collateral to educate stakeholders.

Qualifications

Qualifications:

• BA/BS degree
• 4+ years experience in Creative agencies, or in-house creative production teams of performance advertisers like gaming, eCom, and mobile apps.
• In-depth domain knowledge of creative competitive landscape, best practices, and methodology of creative inspiration & generation.
• Ability to effectively manage multiple projects in a fast-paced, high-pressure international environment
• Experience producing creatives for performance social ads with bottom-funnel objectives (this role is not focused on brand advertising)
• Excellent verbal and written communication skills in English
• Ability to build relationships internally and externally and work with key stakeholders across the organization

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at USRC@tiktok.com
Job Information
The base salary range for this position in the selected city is $86737 - $232000 annually.

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Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

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At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

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We cover 100% premium coverage for employee medical insurance, 80% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

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Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

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We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.


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