The Company:

Richardson Sales Performance is the global leader in sales training and performance improvement. When sales professionals across the globe want to advance their careers, they turn to Richardson for training and help. So it’s no surprise that many of the world’s top sales leaders, thinkers, trainers, and other professionals ultimately chose to work for Richardson itself. Not only has Richardson been an industry leader since 1978, but this is where the latest thinking in agile sales training and other innovations are continuing to be developed. And because the same highly personalized approach that we take to sales training informs our approach to employee development, Richardson has created the ideal environment for great careers to take off. Richardson – This is where it gets real.

Job Summary:

We are looking for a skilled Customer Marketing Manager to develop and execute customer marketing programs and initiatives that drive customer retention, advocacy, and growth. The ideal candidate will have experience in B2B marketing, a strong understanding of customer lifecycle marketing, and the ability to collaborate effectively with cross-functional team

Responsibilities:

• Develop and execute customer marketing programs and campaigns that drive retention, advocacy, and growth.
• Create and deliver customer-facing content, such as case studies, testimonials, and customer newsletters.
• Create and execute workflows to identify cross-sell and upsell opportunities within existing customer base and deploy account-based marketing campaigns to generate interest and demand.
• Create a library of customer communications documentation to support customers in promoting our solution internally across their sales team to drive engagement.
• Identify and execute opportunities to showcase customer success stories, such as speaking engagements, webinars, and events.
• Manage our digital certification program with customers, internal stakeholders and vendors.
• Create customer experience practices within Richardson including but not limited to: measuring customer and end user sentiment and experience (CX) throughout the customer lifecycle; develop internal feedback loops to internal teams (such as product and operations); creation of end users experiences and communications to drive better experience; etc.
• Build and maintain strong relationships with key customers, gathering feedback and insights to inform customer marketing strategies.
• Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment and support for customer marketing initiatives.
• Measure and report on the impact of customer marketing programs and initiatives, providing insights and recommendations for improvement.
• Stay up to date on industry trends and practices in customer marketing, using this knowledge to continually improve and evolve customer marketing strategies and tactics in a proactive manner.

Desired Skills, Abilities, and Experience:

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of experience in B2B marketing, with a focus on customer marketing or customer lifecycle marketing
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills, with the ability to create compelling customer-facing content.
• Strong analytical skills, with the ability to measure and report on the impact of customer marketing programs and initiatives.
• Experience working with cross-functional teams, including sales, product, and customer success.
• Familiarity with marketing automation and CRM platforms, such as Pardot and Salesforce.

What we’ll provide you:

• Competitive base salary and bonus potential.
• A positive and generative work environment enabling you to develop your skills, collaborate with other professionals and invest in others.
• A work community that strives to take great care of you through great benefits like health insurance, dental, vision, mental wellbeing, 401k, PTO and others.