Join a growing public company dedicated to improving patient’s quality of life with the treatment of the most challenging foot and ankle conditions! Paragon 28 looking to fill the position of Digital Marketing Coordinator with a starting range of $58,000 - $68,000/year, dependent upon experience, education, and skills. This position is eligible for a hybrid schedule of work from home and office.

The Digital Marketing Coordinator is responsible for content creation, developing P28’s presence, and contributing to the strategy and implementation of digital campaigns across various channels. This will include social media marketing, content marketing, SEO/SEM, database management, email marketing, channel analysis and reporting.

P28 is a leader in the development and distribution of medical solutions for the foot and ankle industry. Established in 2010, every member of our inspired and dedicated team serves a vital role in the achievement of our mission: to strategically build a company around the core principles that drive innovation and quality. We're located at 14445 Grasslands Dr., just off E-470 and Peoria St. on the east side of Englewood, CO.

We offer 100% employer-paid medical, dental and vision benefits for employee only coverage and generously subsidized premiums for coverage with dependents in addition to company paid life and disability benefits. Voluntary life/disability/accident options as well as flexible spending account plans are also available. We have a safe harbor 401(k) Plan with 3% match and an Employee Stock Purchase Plan, which allows purchase of P28 stock at a discounted rate! You are able to accrue 19 days of PTO over 12 months to maintain a fulfilling work/life balance. Our working environment is considered “Colorado Casual”. Onsite we have a fresh food kiosk, free parking and soon coming a fitness center!

Paragon 28 is an equal opportunity employer and values diversity. All employment decisions are decided on the basis of qualifications, merit and business need.

Key Responsibilities

• Assist in all aspects of social media interaction between customers and Paragon 28 channels and ensure a positive customer experience.
• Create actionable plans to both grow and maintain followers through social media platforms; LinkedIn, Facebook, Instagram, Twitter and YouTube.
• Utilize analytical tools to ensure social media progress on all platforms.
• Assist in content creation for various channels (e.g. web, email, paid search, display, etc.)
• Facilitate website update requests from digital team when needed.
• Coordinating data for reporting of Paragon 28 database and lead communication.
• Monitor and report website performance and customer behavior (e.g. web traffic and rankings) using Google analytics, and Web Master Tools.
• Utilize project management tools (e.g. smartsheet) to track digital set up process for industry events, tracking, project milestones, etc.
• Stay up to date on digital media and industry trends and identify new single channel and cross-channel (multichannel/omnichannel) opportunities.
• Build marketing and transactional emails utilizing templates from EMS (Hubspot)
• Other duties as assigned

Position Type/Expected Hours of Work
This is a full-time position with typical business hours. It may reasonably require additional hours during the week and weekend; specific requirements will be determined with Manager.

• Bachelor’s degree in marketing or related field
• 1-2 years of digital marketing a plus
• Understanding of digital trends and marketing channels
• Strong verbal and written communication skills
• High levels of organization and attention to detail
• Fluent in Word, Excel, Outlook and PowerPoint
• Proficient in social platforms; LinkedIn, Instagram, Facebook and Twitter
• Proficient in Hubspot marketing automation
• Proficient in Google Analytics, Dynamics and Web Master Tools
• Familiarity with web-hook and API integration platforms (e.g. Zapier) a plus
• Eager to learn and present new innovative ideas to the marketing team
• High paced growth environment; need to be comfortable handling many different tasks within the marketing organization