As the Digital Marketing Manager – Social and Pay-Per-Click, you are a highly motivated, creative individual with experience and a passion for connecting with current and future customers. You are the leader of Murdoch’s reputation across social networks while also leading our pay-per-click (PPC) marketing efforts in Google and Bing. In addition to developing an ongoing content calendar and creating unique content, you will lead the advertising strategy on social networks with the ultimate goal of turning fans into customers. You stay up to date on social media best practices and understand the dynamic nature of the platforms and space.

The ideal candidate will understand the personality of the Murdoch’s brand and can creatively bring it to life while monitoring performance and KPIs to then optimize and drive performance.

Work Location: Murdoch's Marketing Team prides itself on a fun, welcoming, and collaborative office environment within the Home Office in beautiful Bozeman, Montana; however, this position can be fully remote in multiple locations with a preference towards those candidates residing in our retail market although we are willing to consider applicants from other states.

As a Murdoch's Team Member, you will...

• Design and Implement Murdoch’s social media strategy and associated KPIs; manage social media marketing campaigns and day-to-day activities.
• Develop relevant content topics and plan to reach our target customers.
• Create, curate, and manage all published content and social advertising.
• Monitor, listen and respond to users in a “social” way.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, etc.).
• Analyze key metrics and tweak strategy as needed.
• Compile reports for showing results/ROI.
• Manage Murdoch's Influencer Program.
• Lead Murdoch’s Pay-Per-Click marketing and associated vendor(s); setting the budget, ROI goals, and optimizing accordingly.
• Become an advocate for Murdoch’s in social media spaces, engaging in dialogues and answering questions where appropriate.
• Set objectives and report on ROI.
• Partner with the Customer Service team to monitor customer reviews; partner with Customer Service and store team members to respond to queries about Murdoch’s and the products we carry.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Suggest and implement new programs to develop brand awareness and engagement, such as promotions, competitions, and original content.

As a Murdochian in this role, you must:

• Possess in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.), and how each platform can be deployed in different scenarios.
• Demonstrate excellent writing and language skills.
• Exceed at building and maintaining relationships.
• Be proficient in content marketing theory and application.
• Practice superior time management.
• Have the ability to jump from the creative side of marketing to the analytical side and be able to demonstrate why ideas are analytically sound.
• Have experience sourcing and managing content development and publishing.
• Demonstrate a solid technical understanding and be able to pick up new tools quickly.
• Be a team player with the confidence to take the lead and guide other team members when necessary.
• Possess a working knowledge of SEO principles, including keyword research and Google.
• Demonstrate social customer service techniques such as empathy, patience, advocacy, and conflict resolution.
• Possesses great ability to identify potential negative or crisis situations and understands how to mitigate issues through conflict resolution or other means.
• Authentically represent the Murdoch’s brand to potential and current customers.
• Demonstrate experience with budget management, tracking, and forecast updates.

Physical Demands:

• Sitting or standing for long periods of time.
• Repetitive wrist movements on the keyboard.
• Close vision for PC work.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

Competitive Benefits + Compensation:

• Base Pay Range in Colorado: $55,000 - $70,000 annually depending on experience, skills, and capabilities.
• Amazing Employee Discount on everything from clothes to power tools to pet food.
• Multiple Health Insurance options to best suit your needs after 60 days.
• Dental & Vision options to complete your health plan.
• Life Insurance to secure your family’s financial future.
• Paid Vacation allows you to relax and recharge.
• Holiday Pay throughout the year so you can celebrate with your family.
• 401(k) with a generous 4% company match to help plan for retirement.
• Community Giving Program matches your donations and provides paid volunteer hours.
• Wellness Program saves you money by lowering medical premiums with credits earned.
• Training Program helps you expand your knowledge and skills with over 250 courses.
• Other various Voluntary Insurance Options.

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