Director, Digital Acquisition Job at Homeowner Services
Who We Are
At Homeowner Services Group (HOS), we are a people-centric organization. We do what is right for our people so they can do their best when serving our 1.4+ million customers across the U.S. We are a leader in U.S., providing home warranty and home repair services, operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We partner with cities, utilities, insurance providers, retailers, financial service companies and member associations to help them maintain and protect their customers’ most important asset — their home.
As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. HOS is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.
Position Summary
We are seeking a Director, Digital Acquisition to scale new customer acquisition growth through paid and organic digital channels across our portfolio of products/markets. Backed by one of the top PE firms in the US, and led by Former CEO, President of Groupon as well as new Leadership from companies across strong multi sector brands, you will an opportunity to make an impact in a growing business focused on, and investing in, their digital presence.
As Director, Digital Acquisition you will oversee at least one internal marketing manager and lead an extensive external agency with over 12 dedicated, integrated digital marketers across performance/paid, BI/analytics/reporting, creative, conversion rate optimization, and growth.
This role is primarily based in our Chicagoland office of Naperville IL. Our Mt Laurel New Jersey office is an option as well. Our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model is strongly preferred.
Responsibilities include but not limited to:
- Drive new customer growth owning strategy and execution for all paid/performance marketing.
- Develop and test new customer acquisition strategies across channels, messaging/positioning, product positioning and selection.
- Lead team (full-stack 12 team agency and 1-2 internal) of performance marketers, CRO specialists, creative, and reporting/analytics talent
- Develop and work with dedicated BI resources around cohort analysis, find incremental opportunity and efficient approaches to cohort level management to LTV:CAC.~ 4X a quarter
We’re Excited if This is You
- 7+ years in marketing, 4+ in performance marketing roles (including 2 years of hands on performance channel management)
- You have deep technical experience - utilizing paid advertising including SEM (Google, Bing, etc.), Paid, Social (FB, IG, Pinterest, Reddit, etc.), Native, or other paid channels.
- You have a strong understanding of unit economics and know how to deliver growth against LTV:CAC restrictions.
- You will likely have managed agencies in the past or spent time at an agency yourself.
- You will have track record of developing growth strategies via performance channels resulting in meaningful acquisition growth in a business.
- Ideally you have membership or subscription marketing experience.
- Prior people manager experience with the ability to serve as a coach who rewards positive performance and addresses deficiencies in a timely manner.
- Knows how to establish followership with direct and indirect reports.
Education (preferred and or required)
Bachelor’s degree or comparable and relevant work experience required.
Certificates, Licenses, Registrations
N/A
Competencies
Directing Others - Is good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear communicator.
Problem Solving - Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.
Strategic Agility - Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Action Orientated - Enjoys working hard; is action oriented and full of energy for the things that he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
Functional / Technical Skills – Has the functional and technical knowledge and skills to do the job at a high level of accomplishment.
Organizational Agility - Knowledgeable about how organizations work; knows how to get things done both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices, and procedures; understands the cultures of organizations.
Computer Skills Needed to Perform this Job
- Proficiency in Microsoft and Google Suites
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