Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt

Contribute to the acceleration of Kroger's integrated media strategy, inclusive of an optimized channel mix, budget and performance media creative, to grow Marketing Sales Contribution and ROI as measured by MMM. Assist in the oversight of agency's media planning ad spend to budget and forecast. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.

Essential Job Functions

• Assist in the advancement of ongoing performance media creative strategy and optimizations to drive to business outcomes, leveraging data/performance results and audience signals/insights to guide approach with agency and internal stakeholders
• Utilize media mix modeling and optimization tools (MMM/MMO) at divisional levels to identify nuances, gaps and duplication, to maximize sales contribution for Marketing
• Contribute to the rightsizing of marketing investments across all markets based on customer and business needs to drive growth for the company
• Maintain paid media budget and forecasts by lines-of-business, division and enterprise on a period, quarterly and annual basis
• Identify and troubleshoot billing and forecasting discrepancies
• Surface roadblocks to agency and integrated media and propose solutions to enable frictionless acceleration of goals
• Integrate media communication and coordination across cross-functional teams (i.e., divisional, regional, LOB, Alternative Profit and KPM) to reduce duplication and drive efficiencies
• Act as air traffic controller for the Integrated Media team, taking the information from COEs and teams, and distilling it into a holistic view and timeline of customer communication
• Build solid relationships with other teams and external partners, to facilitate development, execution, and optimization of media strategies and tactical plans and its roles in the larger customer communication strategy
• Assist in the guidance and oversight of agency media strategies and tactical plans to ensure achievement of Kroger strategy alignment across lines of business and divisions
• Develop and deliver media presentations to relevant stakeholders, leadership, teams, etc.
• Maintain dedication to the Kroger Marketing Vision, the principles of advertising, marketing and media
• Participate in change management to grow the company's understanding and knowledge of advertising, marketing and media to reduce and eliminate friction
• Prepare and distribute routine progress reports to relevant teams and leadership
• Maintain business perspective focusing on connecting media mixes and plans towards generating a strong return and growth for the business
• Make data-driven decisions grounded in rationale that drives the greatest return for the company while focusing on the customer
• Demonstrate strategic agility through flexibility and ability to pivot quickly to meet needs of the business
• Make action-oriented choices that will drive greater accountability, growth and efficiency for the business
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

Minimum Position Qualifications

• Bachelor's Degree in marketing, business, or related area
• 3+ years of media planning/buying, media management, project management and/or media logistics experience
• Excellent oral/written communication skills
• Proficient in Microsoft Office
• Strong attention to detail
• Strong project management skills with the ability to effectively meet deadlines
• Strong mathematical and analytical skills
• Understanding of media channels, timelines, requirements

Desired Previous Experience/Education

• 2+ years of marketing analytics and/or marketing mix experience

Education Level: Bachelor's Required
Required Travel: Up to 25%
Required Certifications/Licenses: None
Position Type: Full-Time
Regions: West; Any; General Office- Cincinnati; Mid-Atlantic; Midwest; Mountain; South

States: Oregon; Alabama; Alaska; American Samoa; Arizona; Arkansas; California; Colorado; Connecticut; Delaware; District of Columbia; Federated States of Micronesia; Florida; Georgia; Guam; Hawaii; Idaho; Illinois; Indiana; Iowa; Kansas; Kentucky; Louisiana; Maine; Marshall Islands; Maryland; Massachusetts; Michigan; Minnesota; Mississippi; Missouri; Montana; Nebraska; Nevada; New Hampshire; New Jersey; New Mexico; New York; North Carolina; North Dakota; Northern Mariana Islands; Ohio; Oklahoma; Palau; Pennsylvania; Puerto Rico; Rhode Island; South Carolina; South Dakota; Tennessee; Texas; Utah; Vermont; Virgin Islands; Virginia; Washington; West Virginia; Wisconsin; Wyoming
Keywords:

Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.

Company Overview: Kroger Family of Companies employs nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. At The Kroger Co., we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are committed to creating #ZeroHungerZeroWaste communities by 2025. Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

Posting Notes: OR || Portland || 3800 S.E. 22Nd Ave. || 97202 || Kroger General Office || [[mfield2]] || Media; Marketing || Employee || Exempt || Full-Time || None