International Associate Brand Manager Job at Wendy's
What you'll do
The International Associate Brand Manager (ABM) is the subject matter expert for the business, knowing the customer, financials, and landscape better than anyone else. This position will support the Brand Manager to develop the vision and strategy, while leading execution for their respective assignments. The ABM will provide detailed project management, leading cross-functional teams to identify consumer insights and bring projects from idea to launch – enabling Wendy’s to grow the business and grow the brand. This includes assisting in the development of key marketing initiatives to achieve objectives, development of annual brand plans, marketing strategies, consumer and industry analyses, and product innovation. This role will develop, test, and implement product initiatives to support international campaigns and support the Brand manager to guide and work in partnership with Franchisees to track and grow brand health.
Responsibilities- Develop well-formed, strategic recommendations and actively contribute to development of annual marketing plans
- Effectively influence up and across the organization as the subject matter expert and point person for all questions related to a project or category
- Provide project management and cross-functional leadership for assigned initiatives, including product innovation projects by developing and executing detailed timelines for international roll-out
- Analyze industry data, consumer research, product performance and competitive initiatives and make recommendations on actions or implications for the business.
What we expect from you
- Bachelors Degree in Marketing or Business required
- MBA/Masters Degree preferred
- Business case writing, marketing financial analysis, and P&L management experience
- Demonstrated project management experience
- Demonstrated experience leading cross functional teams
- Interpersonal skills to build strong and influential relationships across different cultures and with region teams, franchisees, and cross-functional team members
- Proficiency in Spanish is preferred
Wendy’s was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.
Education: Bachelor's Degree
Travel: 10%
Pay Range: $85,000 - $145,000 Annually
Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.
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