Manager, F&B Marketing (Retail Popcorn) Job at AMC Theatres
The Manager, F&B Marketing leads day to day marketing initiatives for all retail popcorn products across retail, food service, and on-premise partnerships. With responsibility for retail packaging, strategic marketing messaging, promotions, and advertising, this position partners with Food and Beverage operations, logistics and distribution, and corporate growth initiatives to ensure AMC products are on shelves and purchased by consumers.
Job Description
Do you speak in movie quotes? Have a movie moment that changed your life? If you love all things movies, you may be a perfect fit for our team!
AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres.
What you’ll be doing:
AMC’s company culture is focused on innovation and diversity to ensure that we provide the latest and greatest experience for our guests and associates. We lead by example in doing what is right and take responsibility for our own results and our company’s success. Our open work environment promotes teamwork and unscripted conversations, resulting in fast solutions and therefore, better outcomes.
We appreciate your interest in AMC and look forward to seeing you at the movies!
AMC and its subsidiaries are committed to equal employment opportunity and complies with all applicable federal, state, and local employment laws. AMC strictly prohibits and does not tolerate discrimination and will provide equal employment opportunities to all applicants without regard to an applicant’s race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, military status, veteran status, genetic information, or any other reason prohibited by applicable federal, state, or local law, regulation, or ordinance. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, promotion, discipline, compensation, benefits, and termination of employment.
AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres.
What you’ll be doing:
- Manage branding and marketing campaigns for AMC Perfectly Popcorn Ready to Eat and Microwave popcorn with internal and external partners from briefs through reporting/analysis
- Manage promotional and marketing tactics to drive awareness and purchase intent including manufacturer coupons and promotion, retailer offers/incentives, trial and sampling, AMC owned and operated channels, and paid media
- Manage compliance of product claims and specs across packaging, web, and operational support channels, assist co-manufacturers and co-packers to ready product
- Partner with F&B Operations and vendor partners on product research and development, consumer insights, positioning, testing, and financial models designed to drive revenue
- Develop and sustain subject matter expertise on ready to eat and microwave popcorn competitors, shoppers, and industry
- Manage and reconcile marketing and media budgets
- 3+ years of marketing experience including at least one:
- Consumer packaged goods branding/marketing
- Client service/project management managing multiple partners and projects
- Understanding of marketing principles including branding and promotion
- Knowledge of consumer insights and testing methodology
- Understanding of digital paid media and push platforms
- Advanced written and oral communications skills, with practical experience
- Bachelor’s Degree in marketing, advertising, or a related field
- Experience creating retail promotions designed to drive revenue
- Merchandising, packaging, channel marketing experience
- Proven ability to craft marketing briefs and plans
- Exposure to budget/invoice/billing management
- Experience with cost/benefit analysis to demonstrate ROI
- Strategic planning experience
AMC’s company culture is focused on innovation and diversity to ensure that we provide the latest and greatest experience for our guests and associates. We lead by example in doing what is right and take responsibility for our own results and our company’s success. Our open work environment promotes teamwork and unscripted conversations, resulting in fast solutions and therefore, better outcomes.
We appreciate your interest in AMC and look forward to seeing you at the movies!
AMC and its subsidiaries are committed to equal employment opportunity and complies with all applicable federal, state, and local employment laws. AMC strictly prohibits and does not tolerate discrimination and will provide equal employment opportunities to all applicants without regard to an applicant’s race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, military status, veteran status, genetic information, or any other reason prohibited by applicable federal, state, or local law, regulation, or ordinance. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, promotion, discipline, compensation, benefits, and termination of employment.
Minimum Job Requirements
- 3+ years of marketing experience including at least one:
- Consumer packaged goods branding/marketing
- Client service/project management managing multiple partners and projects
About AMC
AMC amazing. That’s the promise we deliver to nearly 35,000 associates, 240 million guests domestically, and 350 million guests worldwide each year. AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres. We focus on delivering friendly, superior service to our guests. We lead by example, have fun, and give back to the communities in which we live and work. If you feel motivated and energized by our culture, and if you can name your three favorite movies in the next 30 seconds, then AMC may be the right place for you. We offer competitive compensation, excellent benefits, and an environment that encourages teamwork, inclusion, collaboration, and results.
Department
Theatre Support Center
Job Address 1
One AMC Way
Job Address 2
11500 Ash Street
City
Leawood
State
Kansas
Zip Code
66211
Employment Status
Full Time
Pay Rate Type
SALARY
Relocation Eligibility
No
Job ID
26444BR
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