DUTIES:
Build advanced marketing automation/omni-channel projects and templates to re-use to allow less senior marketing automation specialists to build with efficiency and scale.
Lead marketing campaign operations such as: list preparation, quality control, data manipulation, data cleanup, and other tasks related to marketing campaign development and execution.
Lead and execute and analytics and reporting elements such as: contact segmentation strategy, digital marketing response, match back reporting, simple modeling, and trending analysis based on online behavior.
Facilitate the adoption, and usage of measurement and analytics tools and technologies including IBM/Unica and Cognos.
Work across global and regional marketing operations teams and IT subject matter experts to ensure marketing operations projects are completed accurately and in a timely manner.
Provide strategic and tactical guidance, optimization recommendations, and regular performance reporting to business partners based upon analytics and a data focus.
Leverage sound methodologies to test new strategies, tools, and capabilities that serve to advance channel performance across the organization.
Drive the development and use of advanced data centric segmentation and targeting capabilities that drive improvements in channel effectiveness.

REQUIREMENTS: Bachelor’s degree in Information Management, Computer Science, or related field of study plus 5 years of experience in marketing operations, marketing IT, or related experience.

Must have experience or knowledge of:

Data collection (extracting and manipulating millions of rows of data all from different data sources (i.e., CRM/Siebel, Transactional-purchase data/E1, online ecommerce data (Commergent), web behavior data (Adobe Analytics);
Data analysis (using Excel/Access/Reporting Tools);
SQL;
Excel (i.e., pivot, macros);
IBM/Unica Campaign (segmentation tool) or other related software (such as: Adobe Campaign, Aprimo);
Developing and working with audience segmentation and marketing automation tools;
Managing and operating an Email Service Provider tool (ESP);
Reporting and business intelligence tools like PowerBI, Tableau, Cognos, Business Objects; and
Working on customer relationship marketing (CRM) programs including responsibility for measurement, tracking, reporting, and ROI analysis across multiple channels.

Travel: None

Salary: $147,500 - $158,500/year

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