Marketing Director Job at HRPivot
HRPivot's client is currently hiring for a Marketing Director in the Los Angeles area. The Marketing Director will be responsible for developing ECommerce and marketing strategies to accelerate revenue and customer engagement, conceptualizing and implement marketing calendar and and go-to-market strategies, and overseeing execution of calendar, ensuring campaigns are executed across website, digital media, and agencies appropriately
Duties & Responsibilities
- Refine go-to-market briefs and processes to streamline productivity and improve performance
- Collaborate with the creative team and graphic designers to bring concepts and campaigns to life. This may involve creating shot lists for digital campaigns, A/B testing assets and creative, reporting on asset performance, and ensuring projects are on time.
- Oversee website branding, positioning, and copy needs
- Develop best in class email and SMS strategy to improve customer engagement and lifetime value of Albion Fit users.
- Coordinate with the analytics and merchandising team as needed to evaluate performance of campaigns, product launches, and inform upcoming initiatives
- Work with our marketing team on product launches, key initiatives and events
- Research top marketing strategies, key competitors, and stay ahead of emerging marketing trends
- Measure and report on marketing campaign performance and key engagement KPIs
Required Qualifications:
- Seasoned marketer with a minimum of 10 years apparel industry experience
- Shopify and Noggin experience preferred
- Must be willing to work in office at the corporate office near Downtown Los Angeles
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