Marketing Manager, Performance and Growth, Google Career Certificates Job at Google
Minimum qualifications:
- 6 years of experience in growth, performance, or direct response marketing with a Business-to-Consumer product or brand.
- Experience driving user growth across a project portfolio with scalable solutions.
Preferred qualifications:
- Experience building an integrated campaign management stack, analyzing large, complex sets of performance data, creating actionable insights to formulate marketing plans, and making business decisions.
- Experience leading end-to-end Business-to-Consumer performance marketing campaigns, and exceeding both volume and CPA goals.
- Knowledge of broad user acquisition, best practices across all digital channels, and user touchpoints.
- Understanding of marketing measurement and tracking methods.
- Ability to initiate and drive complex projects to completion across large, distributed teams with minimal guidance.
- Outstanding written and verbal communication skills, and ability to condense the complex ideas into clear insights and plans.
About the job
In this role, you will help people achieve greater economic opportunity by connecting them to Google Career Certificates, which prepares people for jobs in-demand fields. As part of the Marketing team, you will drive performance marketing and user acquisition across all channels. After ensuring our campaigns have the technical infrastructure to paint the clearest picture of the user funnel, you will focus on team resources and budget on the biggest levers of opportunity. You will manage performance channels, design test plans spanning the breadth of our user journey and touchpoints, and deploy experiments that increase enrollment volume without compromising on campaign efficiency.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $133,000-$199,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Deliver user acquisition goals and growth with a cross-channel performance marketing strategy and plan. Manage all acquisition channels and maximize enrollments by optimizing the entire user funnel reach enrollment/CPA goals.
- Activate new channels and strategies, and maintain a pulse of new strategies for performance marketing, and activate new channels and cutting-edge techniques to drive performance. Understand levers of performance and tradeoffs for investments to create data-backed resource and budget recommendations.
- Improve performance marketing effectiveness. Build user needs and the user journey (e.g., across website, ads, email, partner, social, third-party), generate hypotheses, and deploy high-impact tests with high success rates.
- Build user journey diagnostics, and create tools and processes to evaluate over/underperformance. Create a marketing stack that combines high-quality tracking methodologies, user journey reporting, and ROI.
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