Product Manager Job at Ariens Company
At AriensCo, we build more than exceptional products – we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly.
We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities.
Our environment? We’re corporate, without being “corporate.” Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you’ll always have the freedom to create and contribute. Our company vision is “Passionate People, Astounded Customers.” Quite simply: it revolves around people
Speaking of people, you’re not just employee #1,762 to us. You’re family and your role is invaluable. Without exceptional people, we can’t continue to produce the amazing products we're known for around the world.
Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community.
Job Description:
AriensCo is seeking a motivated and passionate Product Manager, responsible for using a customer-centric approach in the development of appropriate marketing objectives, strategies and tactics to support our teams in meeting revenue targets for a product line expansion. Scope of work includes leadership over promotion, marketing campaigns, programs and channel communication. This role works cross-functionally with engineering, internal & external sales, marketing communications, customer care and supply chain.
The Product Manager will champion new product launch communication and drive customer value proposition through effective marketing strategies and promotions while demonstrating a passion to learn, teach, grow, and adopt the AriensCo core values into their daily work.
The Day to Day....
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Manage goals and objectives associated with product line regarding advertising, promotion, web site, trade-show displays, and literature
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Administer and monitor promotions and marketing campaigns for new to market product line and create and maintain a promotions calendar
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Provide financial analysis and evaluation of marketing programs and product opportunities as required
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Work in conjunction with Pricing Analyst to create, track, and maintain promotional pricing strategies, including segment strategies for each customer level and type
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Drive profitable volume growth for a new product portfolio by developing, collaborating and executing sales & marketing strategies/plans within an existing sales channel
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Communicate effectively with customers and internal personnel regarding program details
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Serve as liaison between Product Management and Sales to build an effective marketing strategy based upon product seasonality, availability and profitability as well as customer/channel objectives
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Work with graphic design and creative teams to develop and visually communicate promotional and marketing materials in a format appropriate to share with customers in a variety of mediums
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Assure the training, communication, and performance of each promotion and marketing campaign, create all tools needed for sales team as well as be the point of contact for any questions or feedback related to marketing and promotion initiatives and objectives
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Develop and document procedures and processes related to specific work tasks and responsibilities
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Track, evaluate and document performance of executed marketing initiatives and continue to evolve plans as a result of this activity
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Participate in trade events, sales calls, training and business planning as required
The Qualifications...
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BA or BS Degree in marketing related discipline required; with 5+ years marketing experience
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Strong customer orientation, including experience leading Voice of Customer initiatives
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Ability to lead teams and develop go-to-market strategies
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Desire and willingness to take action, strong initiative
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Team player fully supportive of division and company objectives and culture
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Strong analytical and critical thinking skills with the ability to recommend creative, out of the box solutions
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Strong written, verbal and interpersonal communication skills
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Proven collaborator and contributor through virtual meetings and electronic communication mediums
Preferred Qualifications:
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Possess the ability to adapt within a fast-paced environment
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Experience in the outdoor power equipment industry or other similar consumer product industries
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Sales and marketing experience working with brick & mortar and omni channel retailers or distributors
About AriensCo
Since 1933, the AriensCo name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values – Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success.
Our employees’ quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition. AriensCo employees are provided various great benefit opportunities which may include:
Our employees’ quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition. AriensCo employees are provided various great benefit opportunities which may include:
- Medical, Dental, Vision Insurance effective first day of employment
- Onsite health clinic with Bellin Health
- Life Insurance
- 401(k) and profit-sharing plans
- Bonus Programs
- Accident and Critical Illness Insurance
- Paid vacation, holidays and leave programs
- Flexible spending account (FSA) plan
- Voluntary wellness programs
- Employee Product discount program
- Employee Assistance Program
- Gym discount membership program
- Tuition Reimbursement
- Safety shoes and safety prescription glasses reimbursement
- Apprenticeship opportunities
- Cross-training and job rotation opportunities
- Career paths
- Ongoing development through the Ariens Academy
- Kaizen Events - continuous improvement
- Ability to win products
- Daycare facility in Brillion, WI
EEO Statement
The concept of diversity is important to us at AriensCo. That’s why we’ve created a culture that is inclusive, accepting and understanding. We embrace diversity among our partners, suppliers and employees. We also strive for diversity in the quality of our ideas. Inclusion and acceptance means that, regardless of who you are, you will always be standing on our welcome mat.
AriensCo is an equal opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by applicable law. AriensCo hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
Providing our employees with an environment free of discrimination and harassment is something we take very seriously. Embracing diversity enables us to attract the best talent, foster productive teamwork, and expand our business opportunities.
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