COVID-19 Vaccine Safety Mandate

This position requires that you must be fully vaccinated for COVID-19 (even if working remotely) and present proof of vaccination before beginning employment. If you receive an offer of employment, you will be asked as part of the background check process to upload a copy of your vaccination card. If you believe you require an accommodation for medical or religious reasons related to the vaccine safety mandate, you may submit a request after you receive an offer of employment. Instructions on how to do so will be provided in your offer letter.

Job Title: Region Manager West–C-Store-ONE Brands

Job Location: Boulder, CO

This position is open for 100% remote preferably in the West Region

Job Responsibilities:

• Lead development and execution of annual Business Plans for key accounts in the Western C-Store Region, working across such customers such as Maverik, Loves, Plaid Pantry, and more.
• Direct the development of annual C-Store business plans; strategy, tactics (new products, distribution, shelving and merchandising). Establish trade promotion plans and generate the annual customer promo calendar while staying within approved trade budget.
• Conduct quarterly business reviews with C-Store customers, identify opportunities to fulfill customer objectives, and recommend changes to the promotional planner that will achieve targets at the assigned trade budget.
• Collaborate with Marketing on developing solutions and products that appeal to the C-Store channel.
• Provide regular, formal updates to the Senior Leadership Team on key accounts. Own the key C-Store distributor relationships on behalf of ONE Brands including Coremark, McLane, etc..
• Establish specific sales and merchandising objectives and achieve those sales targets with end-to-end visibility from supply to fulfillment.
• Develop ongoing tracking and assessment of all activities, setting objectives at all levels.
• Work closely with Sales Analysis for ongoing reporting of internal sales data to monitor customer performance.
• Provide timely and accurate forecasts of volume and trade spend; develop promotional plans for all C-Store customers and create corresponding forecast.
• Champion of Broker/Partner Team Development (training, orientation, coaching, motivation); manage performance and monitor progress vs. plan with regards to volumes, budgets, spending, MBO’s, etc. Direct and participate in the Quarterly Broker Review Meetings and provide input into preparation of Broker selling tools. Conduct periodic business updates with brokers to educate on new initiatives or products, provides selling tools and targeted accounts.
• Responsible for directing all programs driven through distributor management and relationships with guidance from the Vice President of Sales.
• Schedule, conduct and participate in national account customer meetings to educate, inform, and build capabilities on selling the brand.
• Responsible for building sales presentations and reports to share both internally and with distributor partners that will provide an action-oriented response.
• Support the execution and management of national account budgets, sales expenses, T&E, and reporting.
• Penetrate customer’s key decision makers, understand their business model and key initiatives to meet customer needs and business objectives. As appropriate, bring in Senior leadership to align with customer strategically.
• Work closely with cross-functional team to establish and implement successful customer programs to profitably increase product availability and points of distribution.

Job Requirements:

• Bachelor’s degree (BA/BS) or equivalent.
• Candidates must have demonstrated experience managing top tier C-Store customers on a regional scale.
• Must have demonstrated experience working with key C-Store distributor partners including Coremark, McLane, etc. along with key regional distributors.
• Must have a foundation in data based selling and have strong analytical capabilities.
• Location-wise, candidates can be based anywhere within the region and must have access to a major airport.
• Cultural fit is an absolute must – the right candidate will be willing to see the business from a holistic perspective, have excellent time management skills, and be willing to travel 2-4 days a week during peak seasons.
• At least five years sales experience in the high growth food and/or beverage industry.
• Minimum 3-5 years C-Store channel account management experience.
• Capable in both the strategic aspects and the hands-on execution of the day-to-day elements of building a brand.
• Excellent team player
• Excellent skills in presentation, negotiation, analysis, customer service, selling, communication, organization.
• Proficient computer skills, specifically in MS Office applications

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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).