Year Round
Who We Are: At just 67 miles away, Winter Park is the closest major mountain destination to Denver. Don't be fooled by our convenient location, though... you'll feel remotely tucked away in our high-country corner of the Rockies. With easy access to 765,000 acres of public land, Winter Park is home to endless adventures and an unparalleled and unfiltered Colorado experience. Whether you are fulfilling a lifelong dream to work at a ski resort or you are just wanting a change of scene, we have great jobs and an awesome experience waiting for you!

Who We Are Looking For: Winter Park Resort is a place for mountain lovers, adventure seekers, and outdoor explorers. A place to chase new experiences, marvel at the unexpected, and discover the adventure that will keep you coming back for more. Whether you are looking to have your first taste of a winter season in the Rockies or to build a long-term career, we have something for everyone. We work to play... Are you in?

Perks & Benefits: There's more than a free season pass waiting for you! You don't just get a job at Winter Park, you get an experience and a lifestyle. As a member of our team, you'll enjoy a variety of perks and benefits that are available to our year-round and seasonal employees. Some examples include:

• Free season pass to Winter Park Season and free access to all fifteen Alterra Resorts throughout North America.
• Discounted tickets for your friends & family
• Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs for eligible employees
• 401(k) plan with generous company match for all employees
• Paid parental leave of up to 6 weeks for eligible employees
• Generous food & beverage and retail discounts
• Onsite employee childcare based on availability, discounted equipment rentals and plenty of opportunities for growth, advancement & year-round employment! Don't worry the uniforms are provided!

Position Summary:

The Director of Sales, in conjunction with the Vice President of Lodging and Sales and the Director of Revenue for Winter Park Resort, sets the fundamental sales goals for lodging and ancillary revenue that align with the resort's overall fiscal business plan and revenue goals. Together they establish sales strategies, by channel, to achieve the goals established.

The Director of Sales provides leadership to the Sales Managers to ensure they have developed effective strategies and tactical plans to achieve the revenue goals. They are responsible for establishing team quotas and ensuring that their team has a healthy funnel of prospects through the various stages of the sales cycle to achieve success. This person works closely with resort cross-functional teams, as well as Corporate Leadership, to develop products and pricing that will aid in sales conversion and works through the operational logistics to service the business well. The Director of Sales has seven (7) direct sales reports and is responsible for sales and activation in the channels of: direct groups, wholesale groups, social groups, and weddings.

This position reports to the Vice President of Lodging and Sales and is based full-time at Winter Park Resort.

Essential Duties and Responsibilities:

The Director of Sales is responsible for all aspects of Winter Park's sales. This responsibility includes but is not limited to:

General Responsibilities:

• Develop, implement, and maintain a strategic business plan for the Sales Division to generate revenue for key lines of business for Winter Park Resort (Group/FIT lodging, lift tickets, conferences, weddings, etc.) to meet established sales goals
• Manage sales plan strategies and tactics, monitor the ongoing progress of the plan, and recommend and implement adjustments that will result in maximum revenues, room nights and visitation
• Collaborate with the Vice President of Lodging and Sales to develop Winter Park's Sales Division's operating and administrative structure, with an emphasis on accountability and measurability
• Lead and manage a team of direct reports with a focus on active solicitation of key accounts and oversee new business development to generate sales
• Work with the Vice President of Lodging and Sales and Director of Revenue Management to establish and achieve revenue, room night, and visitation targets for the company and optimize revenue through all market segments
• Assist the Marketing and Revenue Management Divisions in meeting key company goals in expanding new destination markets and guest segments
• Prepare and manage the Sales Division's budget and control expenditures to conform to budgetary requirements
• Monitor the competitive market situation and recommend appropriate changes on an ongoing basis
• Keep apprised of the travel industry to detect market trends for development of new sales strategies and increased revenue opportunities
• Promote high visibility of the resort through active involvement in local and national industry associations, events, and trade shows
• Establish relationships with the community, local professional organizations, and the Chamber of Commerce
• Maintain ownership of the sales division CRM and direct resources to ensure database and client contacts are maintained and optimized
• Manage the Sales Division's software programs such as Delphi and Sales Force
• Ensure that all administration procedures are in place and functioning effectively
• Manage all group services and coordination
• Take guest feedback and resort operations processes into consideration when creating all programs
• Respond promptly to guest comments
• Collaborate with the Director of Marketing, Director of Revenue Management, and other departmental Directors to leverage the resort's people and technical resources to achieve effectiveness and efficiency in sales channels.

Management Responsibilities:

There are seven (7) direct reports associated with this position. The Director of Sales and the Vice President of Lodging and Sales work closely together to create the Sales Division organizational structure and interfaces with others in the Revenue Management and Marketing Divisions. This ensures the sales team employs the appropriate number and caliber of managers required for its business needs. The Director of Sales participates in the recruitment, assessment and selection of new managers and staff. The Director of Sales develops, motivates, evaluates, disciplines, and rewards direct reports to assure:

• A high level of managerial productivity
• The best use of individual and group capabilities
• Management continuity and succession planning for staff to fulfill Winter Park's sales needs.

The Director of Sales conducts bi-monthly one-on-ones, works with the Vice President of Lodging and Sales on an effective sales incentive plan, sets quarterly priorities of focus, sets annual goals and objectives, completes annual performance reviews with each direct report and ensures that sales staff participates in the annual employee feedback survey. The Director of Sales participates throughout the year in planning and implementation of management development functions and events.

Personal Attributes:

The Director of Sales sets the sales standards and principles that determine how the company is to achieve its revenue objectives. In addition, it is expected of all Alterra Directors that this person upholds Alterra's vision and values and communicates them within Winter Park Resort as well as the Sales Division. This individual is:

• A high performing sales director driven by sales quotas and other established metrics
• Creative and persistent in their approach to prospecting for new business and provides that leadership to their sales team
• Accountable to sales goals
• Able to work in a fast paced, multi-faceted business, with multiple sales channels and products
• Collaborative with other departments in revenue management, product development, marketing needs, service activation and revenue management to ensure success
• Professional in appearance and in their representation of Winter Park Resort

Physical Demands:

• Must be able to work outside in the winter and summer under varying conditions.
• Must be able to work on the occasional weekend and night, as needed, to support group events and on-resort activation
• Out of state travel is occasional, but required, to activate on sales strategies as needed. Front Range travel is regular.
• Must be able to lift a minimum of 25 lbs.
• Must have dexterity to operate computer daily.
• Must have auditory and visual acuity to operate computers and phones.
• Must be able to successfully manage multiple, high priority tasks.

Education/Experience/Licensing:

• Bachelor's Degree in Business Administration, Sales, Marketing, or related field required
• Minimum 6 years of sales experience. Hospitality or resort experience preferred
• Minimum 3 years of supervisor/managerial experience
• Prior experience as a Director of Sales a plus
• Proficiency in Microsoft Office and basic computer functionality required
• Valid Colorado Driver's License and clean motor vehicle record desirable

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to walk, talk, see, hear, and operate a computer and other office productivity machinery.

Working Conditions:

Indoor/Outdoor: While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions.

Hazardous Materials/Noise: The noise level in the work place is usually moderate.

Wage:

The pay range below represents the low and high end of Winter Park Resort's salary range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Winter Park Resorts total compensation package for employees. Other rewards may include many region-specific benefits.

Salary pay range: $84,147.38 - $110,000 annually

AN EQUAL OPPORTUNITY EMPLOYER:

Winter Park Resort is an Equal Opportunity Employer and is dedicated to the principles of equal employment opportunity in any term, condition, or privilege of employment.

We do not discriminate against applicants or employees on the basis of age, race, sex, color, religion, national origin, disability, sexual orientation, gender identity, veteran status, or any other status protected by state or local law.

Winter Park Resort will make reasonable accommodation for qualified individuals with known disabilities unless doing so would result in an undue hardship to Winter Park Resort. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

This job description in no way states or implies that these are the only duties to be performed in this position. I understand that this document does not create an employment contract, implied or otherwise, other than an " at will" relationship.