Hungry, curious, growing, and never satisfied.

That's Fitzco, an independent, full-service agency in Atlanta, GA.

We work with brands we love to identify their inherent goodness and overcome obstacles in their way. This process of harnessing what matters and converting it into what moves people is what we call unleashing a brand's energy.

We do it every day with our partners: French's, Cholula, Hilton, Shoe Carnival, Johnsonville, Checkers & Rally's, MedExpress, and SYLVANIA.

We're lucky to be able to combine skills across advertising, strategic planning, media, digital, social, performance marketing and design.

Now we are looking for a Sr Specialist, Paid Search to join our team.

Position Summary

Digital has an increasingly pivotal role in delivering creative solutions to even the toughest briefs. As a part of our growing Digital Platforms team, you’re responsible for developing and activating digital campaigns across paid search and optimizing the campaigns for success and using learnings and insights to fuel what’s next.

In this role, you will be responsible for the following activities:

Live and breathe the overarching strategy

• Work with our planning and strategy teams to understand the client objectives, target audiences, and desired outcomes
• Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of digital platforms
• Understand paid search’s strengths and weaknesses among other digital platforms such as paid social and programmatic

Build smart digital campaigns

• Develop digital plans across paid search that align with business and comms objectives, determining platform/campaign/placement priorities, creative strategy, and measurement frameworks
• Contribute to quarterly testing roadmaps and evaluate alphas/betas/new partners
• Maintain awareness of tech and industry capabilities to help evaluate and evolve data and tech partners
• Connect digital strategy to other paid and non-paid channels (sponsorships, OOH, CRM, TV, email, organic social etc.) to encourage more insightful and intentional campaign planning and execution

Bring the work into the world

• Activate campaigns through various platforms (SA360, Google Ads, Microsoft Ads, Apple Search Ads, and others) and maximize media performance through ongoing optimizations
• Contribute to ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc., are met
• Day-to-day budget management, pacing, partner management and billing

What you need to succeed

Grit: ask the tough questions, always know the “why”

Agility: we’re nimbler than ever, and we’re looking for another pace setter

Straight talk: we already have enough jargon

Accountability: find the delicate balance of agility, quality of work, and impact to business