Job Type: Permanent - Full Time

Travel Required: Up to 25%

Remote Work Available: Yes

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of the electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

As the Marketing Operations Senior Manager, you are responsible for cross-functional operational excellence for Renesas’ global digital marketing strategy and priorities. This role is critical, and its purpose is to hold our digital team accountable to deliver on our priorities through defined metrics.

The Marketing Operations role owns the process for marketing efficiency, aligning the digital marketing team to a set of unified metrics, performing data analysis and identifying trends for optimization to the digital leaders. The role also will define metric cadence, reporting, KPIs, and reviews for the overall digital team. Additionally, this role will oversee the Lead Generation and Management team, ensuring digital activities are optimized with Sales and converting to revenue.

Responsibilities include:

• Working across the digital marketing organization, define set of KPIs that align to the overall strategy
• Define process for reporting and trend analysis across the digital org including how our data, competitive intelligence, and marketing trends can be accessed in order to ensure relevance of our integrated campaigns plans and help evolve our long-term strategy.
• Optimize our Lead Gen programs, processes by identifying trends and improving conversion rates.
• Own the day-to-day operations of our digital marketing processes by bringing structure and ensuring delivery of our defined marketing plans thru quarterly + monthly reviews, new product launches, etc. Includes defining calendars, templates, program managing, quality control on content.
• Evolve the operating model (org structure, process, tools, metrics) for increased marketing efficiency and business performance.

Requirements

• BS/BA preferred. 10+ years tech, B2B experience or equivalent practical experience.
• 5+ years of experience in Marketing Operations is required.
• Knowledge of B2B digital marketing processes required, semiconductor experience a plus.
• Experience expanding user base and driving Leads thru Sales via the web.
• Strategic and Operational Problem Solving – Drives structure in ambiguity and solves a range of business problems. Brings structure to deliver projects and programs on time.
• Data and Analytics Proficiency – Harness data to drive insights and support recommendations. Identifies core business metrics to optimize, and understands business levers which drive, performance.
• Ability to work cross-functionally to deliver results on behalf of the larger team.

Renesas Electronics America is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.