SEO Manager (Hybrid) Job at Bosch Group
GO WITH A DIVISION USING THREE STRONG CHANNELS TO GENERATE $990 MILLION IN ANNUAL SALES
At the Robert Bosch Tool Corporation, we know that every career matters. Which is why you should conduct yours on a grand scale. Headquartered in the northwest Chicago suburb of Mount Prospect, we are a $990 million division of Bosch, a multinational engineering and electronics organization and the largest privately held employer in the world.
Guided by the principles of founder Robert Bosch, we offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135+ years.
Play an integral role in a division that drives the success of our large, privately held consumer packaged goods organization. Offering the vast resources to maximize your effectiveness, we provide the support you need to achieve your most important objectives. Featuring such popular brands as Bosch®, Dremel®, and Rotozip®, we offer opportunities to reinforce our strong reputation for quality, grow new business, and expand upon our existing relationships with some of the most influential distributors in power tools.
This is your chance to Go big. Go bold. And use your skills to drive success on a massive scale, with the Robert
Bosch Tool Corporation!
Go Bosch, And Experience Big Rewards.
Robert Bosch Tool Corporation offers the competitive compensation, career-development resources, and benefits you would expect of a world leader, including health, medical, and financial plans; work/life balance; and flexible work options.
GO BIG. GO BOLD. GO BOSCH.
This role is hybrid remote with 40% monthly in-office presence in Mount Prospect, Illinois. (2-3 days in office per week)
Bosch Power Tools North America is seeking a SEO Manager to join our team. Be on the forefront with the Digital Business Touchpoints group as we connect with consumers through unique digital experiences. The SEO Manager is the North American expert for search engine optimization for the Bosch and Dremel brands. This role will define the technical SEO set up, optimize brand websites for increased visibility with a focus on google, and conduct research to identify new areas of opportunity.
Role and Responsibilities:
- Optimize organic search rankings considering user signals (web vitals), on page, technical and off page criteria.
- Design technical SEO set up, implement and regularly perform internal website audits using Brightedge, Google Search Console & SEMrush to ensure crawlability, indexability as well as to define optimization measures (e.g. meta data optimization).
- Create keyword researches considering information architecture, internal linking and actively recommend relevant content considering the users search intent (e.g. W-Questions).
- Close collaboration with our website and user marketing teams to create SEO optimized content in line with our brand values.
- Define channel specific KPIs and reporting structure to monitor and optimize SEO performance using Google Analytics & Google Search Console.
- Observe SEO trends to identify new opportunities as well as algorithm changes and derive necessary actions.
- Bachelors degree required (marketing or communications degree preferred)
- Minimum of 3-5 years of experience driving organic search traffic for enterprise websites, including impact on lead generation and ecommerce
- Experience in SEO best practices, inclusive of keyword research, technical, on-page, off page and content optimization
- Working knowledge of SEO tools including google search console, Brightedge, SEMRush and google analytics
- Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of SEO results and find solutions.
- Experience identifying operational issues and recommending and implementing strategies to resolve problems.
- Knowledge of XML, HTML, JavaScript, and CSS as they relate to SEO
- Knowledge of web development and experience collaborating with engineers and product development teams to implement SEO strategies
- Experience with other performance marketing channels such as paid search, paid social, or display
- Proven track record of complex problem solving, bias for results, and strong communication skills
- Works cross-functionally to solve problems and execute programs
Additional Information
By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.
BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives
- FIRST Robotics (For Inspiration and Recognition of Science and Technology)
- AWIM (A World In Motion)
Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.
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