SOCIAL MEDIA & PR Coordinator/Assistant

Position:

The ideal candidate for this position is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

Social Media Responsibilities

· Assist Social Media manager to oversee all social channels, ensuring excellence in execution of content (Instagram, Facebook, Tik Tok, Twitter, YouTube, etc.)

· Develop and ideate social media content, with a particular focus on videos, reels, behind the scenes, and showroom content.

· Work closely with brand creative team to understand the brand storytelling priorities and product campaigns, translating those into social content for each of the platforms

· Engage in social media channels to increase brand presence, and to report on trends and ideas.

· Work with Influencer community (organic and paid): identify the most highly engaged and engaging members of our community who are super-fans of the brand and amplify their voices through our platforms. Loan/send product, develop relationships, deliver reusable content.

· Have a constant pulse on new social media tools and best practices. Identify what social media thought leaders are doing and develop Natori content.

· User Generated Content management from website, reviews, and social.

Public Relations Responsibilities:

· Help handle incoming press and stylist requests for samples; facilitate sample loan-outs and returns

· Assist with photo shoots for national advertising campaigns and e-commerce product pages, including sample pulling and model booking

· Assist with events, including seasonal fashion presentations, press events, retail events, personal appearances, etc.

· Organize and maintain press clippings, distribute press reports, coverage, and credits to internal teams and external partners

· Work with licensees and internal licensing team to assist with brand launches

· Execute and place print, outdoor, and certain influencer campaigns

Qualifications

· Strong belief in the brand, products and culture and a passion for fashion

· Deep understanding of all key social media platforms including but not limited to Instagram, Tik Tok, Facebook, Pinterest, Youtube and Twitter

· Knowledge of the fashion PR business: magazines, websites, blogs, social networking

· You LOVE internet culture. You live on social media.

· Excellent Communication Skills, interpersonal and organizational skills

· Desire to work within a cross-functional team

· Fluency in Microsoft Office Microsoft Word, Excel, Power Point and Adobe Photoshop

· Great photography skills a plus

· One year of experience

ABOUT:

The Natori Company (www.natori.com) designs high-end fashion, with collections including lingerie, bras, sleepwear, ready-to-wear, bedding, towels, home fragrance, swim, and more. The company was founded in 1977 by CEO and founder Josie Natori, who continues to be the head designer for the Josie Natori, Natori, Josie, and N Natori labels.

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• New York, NY 10016: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Instagram: 1 year (Preferred)

Work Location: In person

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