Social Media Coordinator Job at State of Ohio Jobs
Primary Location
: United States of America-OHIO-Franklin County-Columbus
Work Locations
: Charles D Shipley Building 1970 West Broad Street Columbus 43223-1102
Organization
: Public Safety
Classified Indicator
: Classified
Bargaining Unit / Exempt
: Exempt
Schedule
: Full-time
Work Hours
: 8:00am to 5:00pm
Compensation
: $31.56 per hour
Unposting Date
: Apr 16, 2023, 10:59:00 PM
Job Function
: Public Relations
Agency Contact Information
: kewade@dps.ohio.gov
Social Media Coordinator
(230003CK)
Job Duties
About Us:
Our mission is to save lives, reduce injuries and economic loss, administer Ohio's motor vehicle laws and preserve the safety and wellbeing of all citizens.
What You'll Do:
Ohio Department of Public Safety - Ohio State Highway Patrol
Report In Location: 1970 W. Broad St. Columbus 43223
Under general supervision, plan & administer overall social media strategy in alignment with the goals & objectives of the Ohio State Highway Patrol (OSHP); Enhance the image of OSHP & its divisions through social media (i.e., Facebook, Twitter, Snapchat, Instagram, etc.), blog posts & other platforms; Establish priorities & supervise subordinate personnel (e.g., provide developmental opportunities & work direction, coach staff to foster development, monitor staff activities to ensure quality customer service & information technology security, evaluate performance, approve section staffing levels, recommend discipline, pre-screen applications & participate in interviews); Create editorial content including text, photos, graphics, video & blogs based on brand essence & guidelines & in coordination with marketing, advertising & public relations plans of OSHP & partner state agencies; Utilize content management & scheduling tools to post content outside of standard business hours, when visitors are engaged; Serve as an advocate for OSHP in third party social media spaces, engaging in dialogues & answering questions where appropriate (i.e., Facebook messages); Ensure that a consistent marketing message is delivered to the various audiences & OSHP's brand is strengthened; Serve as member of the crisis social media communications team; Engage partners from within agency tourism industry & entities with shared goals as they operate on social media channels; Look for opportunities to collaborate &/or elevate brand awareness, & increase total engagement; Provide on-call support for after-hours critical incidents.
Monitor all social media networks for mentions of OSHP related posts, including relevant hashtags (i.e., #saferohio, etc.); Enhance OSHP's position as a valuable resource for Ohioans seeking assistance the OSHP by proactively responding to questions posted from consumers that may not directly be asked to OSHP; Works with the Public Affairs command staff as well as the Communications Director to effectively respond to negative posts/comments directed to OSHP: Monitors social media for news stories related to the OSHP; Engages with customers, where appropriate, to assist & advance their impression of Ohio; Travels within state to assist with agency events.
Collects, analyzes & makes recommendations on all social media tracking data: Sets yearly & bi-yearly goals for engagement of fans on social networks, including number of Facebook fans, Instagram followers, etc.; Evaluates the effectiveness of posts & social media platforms as a whole; Tracks the quality & quantity of engagement with OSHP social media channels using analytics to analyze & report on these benchmarks every month; Stays informed on trends in digital & social media & social media analytics; Provides recommendations on engagement best practices in existing social networks & emerging social networks.
What’s in it for you:
At the State of Ohio, we take care of the team that cares for Ohioans. We provide a variety of quality, competitive benefits to eligible full-time and part-time employees. For a list of all the State of Ohio Benefits, visit our Total Rewards website! Our benefits package includes:
Medical Coverage
-
Quality, affordable, and competitive medical benefits are offered through the available Ohio Med plans.
Dental, Vision and Basic Life Insurance
-
Dental, vision, and basic life insurance premiums are free after completed eligibility period. Length of eligibility period is dependent on union representation.
Time Away From Work and Work/Life Balance
-
Paid time off, including vacation, personal, and sick leave
-
11 paid holidays per year
-
Childbirth/Adoption leave
Employee Development Funds
-
The State of Ohio offers a variety of educational and professional development funding that varies based on whether you are a union-exempt employee or a union-represented employee.
Ohio Public Employees Retirement System
-
OPERS is the retirement system for State of Ohio employees. The employee contributes 10% of their salary towards their retirement. The employer contributes an amount equal to 14% of the employee’s salary. Visit the OPERS website for more information.
Deferred Compensation
-
The Ohio Deferred Compensation program is a 457(b) voluntary retirement savings plan. Visit the Ohio Deferred Compensation website for more information.
Ohio is a Disability Inclusion State and strives to be a Model Employer of Individuals with disabilities. The State of Ohio is committed to providing access and inclusion and reasonable accommodation in its services, activities, programs and employment opportunities in accordance with the Americans with Disabilities Act (ADA) and other applicable laws.
Qualifications
Background Check Information
Completion of undergraduate core program in journalism or communication; 12 mos. exp. in public multi-media techniques & relations in field of journalism or communication; valid driver's license.
- Or 36 mos. exp. in field of journalism or communication dealing in public multi-media techniques & relations, public speaking, news writing, reporting & editing or technical report translation & communication dealing in public meetings; valid driver's license.
- Or 12 mos. exp. as Public Information Officer 1, 64421; valid driver's license.
- Or equivalent of Minimum Class Qualifications For Employment noted above.
Major Worker Characteristics
Knowledge of: Management; Employee Development; Supervision; Public Relations; Office Practices & Procedures (OSHP); Agency Policies & Procedures (ODPS); Social Media Networks; Effective Marketing/Communication.
Skill in: Word Processing (Microsoft Office Applications); Equipment Operations (general office equipment).
Ability to: Interpret variety of instructions in written, oral, picture or schedule form; Define problems, collect data, establish facts & draw valid conclusions; Deal with many variables & determine specific action (e.g., research, production); Prepare & deliver speeches before specialized audiences & general public; Originate &/or edit articles for publication; Gather, collate & classify information about data, people or things; Handle sensitive inquiries from & contacts with officials & general public.
(*)Developed after employment.
Supplemental Information
UNUSUAL WORKING CONDITIONS:
May work evenings or week-ends; may travel overnight.
May work evenings or week-ends; may travel overnight.
This position may be filled by a layoff or certification eligibility list.
A BCI and FBI fingerprint check, a background check, including a polygraph examination, may be required on all selected applicants.
A comparative analysis and/or drug-test may be a requirement of the hiring process.
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