Sr. Manager, Public Relations Job at Campbell Soup Company
Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.
Consumer Marketers, Brand Builders, Snack Lovers Wanted. We are building a powerhouse team of consumer-centric, business-building marketers who are creating something special in the snacking category. We are looking for individuals with exceptional leadership and strategic thinking and who enjoy working in a fast-paced, team-oriented environment. They can’t be afraid to dream big or be deterred by a challenge – this is a great opportunity to help strategically shape the future portfolio of Campbell Snacks.
This marketing leader is responsible for setting the brand PR strategy and executing that strategy with excellence for Campbell Snacks’ portfolio of brands, including Goldfish, Snyder’s of Hanover, Milano, Cape Cod, Pepperidge Farm, Kettle, Late July, and Pretzel Crisps. In this role, you will own the entirety of our brand PR strategy, including developing and executing an “always on” communications plan, building breakthrough earned extensions to brand activations, and protecting our brand and corporate reputation to ultimately drive sales and increase brand equity with our consumers. You will work closely with our agencies and internal teams to build and execute the plan, and you will manage a small team of PR experts.
This is an incredible leadership opportunity on the Campbell’s Snacks Integrated Marketing Team!
JOB RESPONSIBILITIES
- Develop PR Strategy. Develop holistic PR strategy for all Campbell Snacks brands, inclusive of “always on” communications and earned amplification of brand activations, that delivers brand and business objectives.
- Drive Results. Execute plans that drive measurable results in line with brand objectives.
- Measurement. Develop and monitor PR KPIs, and report on results to leadership monthly. Develop measurement dashboard that demonstrates clear ROI for all PR activities that can be seamlessly integrated with other marketing channel analysis.
- Messaging. Develop effective messaging for press releases, media inquiries, partner communications, etc.
- Media Monitoring. Oversee media monitoring, including providing daily and event or situation-based coverage reports and develop analysis of coverage to show brand and business impact.
- Media Relationships. Develop relationships with key media partners and manage media inquiries.
- Agency Management. Oversee and manage agency teams to design and implement effective and impactful programs.
- Crisis Management. In partnership with Corporate Communications, lead crisis management strategy, planning, and execution.
- Team Management and Leadership. Lead a high-performance team of PR experts. Build a strong culture for the team, and drive individual and team development. Create and maintain an inclusive work environment.
QUALIFICATIONS:
- 8+ years brand PR experience, ideally with both client-side and food/consumer packaged goods experience
- History of developing PR strategy that drives measurable results. Proven track record managing traditional, digital and emerging communication channels.
- Highly proactive with strong initiative.
- Balance of strong strategic thinking and flawless execution, with impeccable attention to detail.
- Strong creative intuition and ability to lead agencies to effective messaging.
- Excellent written/verbal communications skills, including press releases, key messages, speeches and remarks, Q&A, etc.
- Experience with influencer relationships across platforms with a point of view on best practices.
- Experience building and leading an award-winning team and managing external agencies.
- Experience in issues, crisis and change management preferred.
- Must have prior experience interacting with media and proactively pitching stories.
- Strong presentation and storytelling skills, including the ability to put together high-level professional decks.
- Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or a related discipline.
Location: WHQ
Compensation and Benefits:
The base salary range for this full-time, salaried position is between
$105,000.00 - $194,400.00
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other classification protected by law.
In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law.
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