TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing over 9.8 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth®. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.td.com/us. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US and www.twitter.com/TDNews_US.

TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol “TD”. To learn more, visit www.td.com.

We offer a competitive salary and benefit program, including: comprehensive, affordable health care through medical, dental, and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; paid time off and work/life benefits to maintain a good balance.

The Sr. Product Analyst, Digital Sales & Public Sites executes strategies to ensure TDB’s – digital offerings and sales practices remain industry-leading and to seamlessly guide, proactively engage our customers Digital with the most relevant and unique experiences while delivering increased online sales volume.

Depth & Scope

• Tracks, analyzes and reports on results across all activities driving traffic, engagement and sales conversion for the Consumer products portfolio, including marketing campaigns, line-of-business and other -digital platform driven initiatives; in doing so, understands the overall impact of these activities against daily, weekly, and monthly sales results
• Develops, maintains and improves ongoing analytics dashboard measuring key public site and sales funnel performance indicators; consolidates -Digital, Line of Business and marketing reporting to create informative scorecards that enable the team to drive results
• Utilizes customer analytics and data management techniques, creates always on lead and optimization lists to ensure the right offer is being sent to the right customer
• Identifies specific always on lead opportunities to improve sales conversion leveraging key customer information
• Identifies segments to drive page/path/content optimizations, re-designs, utilization of sales support capabilities (i.e. Natural Language Help, Video, etc.), behavioral targeting and personalization etc.
• Works with Lines of Business to analyze profitability of Digital generated accounts; participates in project and/or working teams as required to provide subject matter expertise and/or objectives toward driving sales
• Conceives initiatives, forecasts the value and leads the change through execution, setting the measurement strategy and managing toward success
• Builds a pipeline of optimizations to increase traffic and improve sales conversion, tracks and manages the program, leading delivery teams and key partners toward the successful implementation
• Acts as the stakeholder or digital sales initiatives on project working teams, ensuring business requirements and other project deliverables are documented completely and accurately to achieve business objectives of key strategic initiatives

Works with key stakeholders to analyze performance, establish and refine benchmarks and targets, and uncover actionable insights; conducts competitive and market research and analysis and tracks emerging consumer and online trends to inform product strategies and roadmaps

Education & Experience:

• Bachelor’s degree required
• 3-5 years’ experience required
• Strong data and reporting analytics skills
• Knowledge of SAS a plus
• Proven experience driving leads, sales and other key web metrics through the online channel, while deploying strategies to improve overall site traffic
• Business acumen: strategic thinking, business process development, analytical and problem solving skills
• Proven understanding of financial institutions product offering(s) and current processes for sales online
• Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities
• Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength, through the use of training, coaching and focus on people development
• Detailed business knowledge of public site technology and tools
• Proven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders
• Strong time-management and organizational skills to manage multiple deadlines and priorities in a fast paced and constantly changing environment
• Experience managing P&L and developing business cases
• Undergraduate degree required, graduate degree would be an asset

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.

If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.