Transparent.ly - Paid Social, Native, and Display Strategist (Remote) Job at Allstate
Transparent.ly is a real-time pay per click bidding platform that allows advertisers to precisely bid to their target acquisition cost per new customer. The platform allows digital media owners to monetize their consumer traffic in insurance, mortgage and higher education by showing highly relevant ads to in-market consumers. Transparent.ly is the only platform that offers complete transparency to all parties in the transaction. Founded in 2018, Transparent.ly has been profitable since inception and is growing rapidly.
What is the Role:
Transparent.ly is a real-time pay per click bidding platform that allows advertisers to precisely bid to their target acquisition cost per new customer. The platform allows digital media owners to monetize their consumer traffic in insurance, mortgage and higher education by showing highly relevant ads to in-market consumers. Transparent.ly is the only platform that offers complete transparency to all parties in the transaction. Founded in 2018, Transparent.ly has been profitable since inception and is growing rapidly.
https://www.transparent.ly/
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What is the Role:
- We are looking for an experienced digital media buyer to expand and manage our Paid Social, Native and Display media campaigns to our own properties, including:
- Develop the strategy and execution of complex media campaigns;
- Overseeing day-to-day media buying and optimizations for owned and operated lead generation sites;
- Vetting, testing, on-boarding, and becoming a media buying expert in new media partner platforms;
- Developing optimization strategies and testing schedules;
- Hitting revenue and profitability performance goals; and
- Providing daily campaign reporting and analysis Who we are looking for:
- Expertise in managing paid social, native and display campaigns.
- Creativity in developing experiences and copy that appeal to insurance and financial services customers.
- Successful experience in developing and launching sites, having an eye for the subtle changes that impact conversion performance.
- Very comfortable with split tests and using data to make decisions.
- Capable of summarizing lots of data into the most salient points to communicate with senior management.
- Proven ability to juggle multiple projects at any one time with little direction.
- Relentless attention and focus on the detail.
- Ability to survey raw data, draw conclusions and make recommendations. Qualifications:
- Four plus years managing $100K+ per month in media spend.
- Highly quantitative; BS in quantitative major preferred. High GPA
- High facility with excel (comfortable with pivot tables, vlookups, sumifs, manipulating data with text-to-columns, concatenations).
- Thorough understanding of marketing and economics concepts, such as customer acquisition and gross profit.
- 3-5 years of media buying experience.
- Facebook Ads Blueprint Certification desired.
- Google Ads Display/Video Certification desired.
- Experience with DSPs (StackAdapt, MediMath, DV360, or equivalent)
- Experience in the insurance or financial services industries highly preferred.
- Have experience profitably running “at risk” (e.g., lead generation) media campaigns to owned and operated sites.
- Knowledge of web technologies, e.g., HTML, CSS, Javascript
Transparent.ly is a real-time pay per click bidding platform that allows advertisers to precisely bid to their target acquisition cost per new customer. The platform allows digital media owners to monetize their consumer traffic in insurance, mortgage and higher education by showing highly relevant ads to in-market consumers. Transparent.ly is the only platform that offers complete transparency to all parties in the transaction. Founded in 2018, Transparent.ly has been profitable since inception and is growing rapidly.
https://www.transparent.ly/
Please Note :
ajayjain.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, ajayjain.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.