Brand Marketing Manager Job at Thompson Hospitality Corporation
Overview:
Thompson Hospitality is looking for an energetic marketing professional who is ready to take our brands to the next level. Do you have a passion for food, beverage, and service? Are you a born brand developer and marketing strategist? Then we need you!
Brand
- Understand and communicate a consistent brand look, feel, and voice through various mediums
- Collaborate closely with Director of Marketing and Operations team to develop programming and marketing strategy
- Develop and manage a marketing calendar to be shared with stakeholders to include promotions, holidays, menu changes, collateral updates, events, social and newsletter, etc.
- Be a brand guardian, ensuring each restaurant location is representative of the brand through all applicable mediums.
- Manage a loyalty program with strategically placed promotions to increase sales. Experience with TOAST platform is a plus.
- Manage brand reputation sites such as Google Business, Yelp, etc.
- Plan paid promotions and campaign through platforms such as OpenTable, Google, Instagram, Facebook, and Yelp
- Manage customer service email, reply to guests or forward to appropriate store locations
- Experience working with external agency partners such as PR and digital marketing
- Drive increased online ordering
- Support new restaurant openings by performing location and competitive analysis, developing the marketing strategy, build community relationships, and plan opening day activities that are unique to that location
Content + Design
- Produce high quality in-store signage and branded swag
- Work with local and national print vendors for collateral needs
- Capture high quality photos and videos for social media
- Produce photo shoots and coordinate with chef and freelance photographers to capture high-quality brand photos as needed
- Design and edit menus
- Provide copywriting for email, web, and print – provide examples
- Evaluate and modify content needs based on promotions, engagement, guest feedback, and sales
- Develop partnerships with local influencers to create content and expand our social media reach
Software
- Microsoft Office Suite
- Microsoft Teams
- Adobe Creative Suite (Illustrator, InDesign) – provide design samples
- Canva
- Web
- Make on-brand attractive website updates and design changes
- Design and update content in Squarespace
- Basic understanding of HTML and CSS
- Social
- Facebook, Instagram, Twitter
- Platform manager (i.e. Sprout Social or Meta Business Suite)
Reporting
- Experience preparing and presenting a marketing budget
- Experience measuring the success of various marketing initiatives in a quantitative manor (budget, resources (time/money), results)
About Thompson Hospitality:
Thompson Hospitality is the nation’s largest minority-owned food and facilities management company. Our services include hospitality, full dining and quick service restaurants, campus dining, diversity consultation, facility operations and maintenance management. We are a family-run organization with more than twenty-five years providing services built on our core mission to provide a positive experience to every relationship we are involved in: one guest, one client, one team member at a time. As a fast-growing company, we have a growth plan to more than double in size over the next three years. We are looking for team members who are interested in developing their careers to the next level while joining our team of over 4,000 employees, serving clients in over 40 states to include more than 1.9 million guests each year. Thompson Hospitality focuses on three core areas in everything we do:
- Purpose
- Give back to our communities
- Celebrate diversity
- People
- Do the right thing
- Treat people the way you want to be treated
- Always do your best
- Be accountable for our actions
- Performance
- Serve the highest quality food
- Provide world-class service
- Maintain flexibility to better serve our clients
Competitive Benefits:
- Health/Dental/Vision
- Paid Time Off
- 401(k), matched up to 4%
- Short and Long Term Disability
- Tuition Reimbursement
- Employee Referral Program
- Pet Insurance
- Discounts: Hotels, Travel, Tickets
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