About us:

DAR PRO Solutions, a brand of Darling Ingredients, collects used cooking oil and meat by-products from nearly 225,000 customers across the U.S. food service industry. What could be waste, is repurposed into valuable new ingredients used in the production of animal feed, fertilizer and clean burning renewable fuel. Our employees and customers help create a greener planet and more sustainable future. Watch this video about our parent company.

About the role:

We are looking for a creative, enthusiastic and highly motivated candidate that is willing to dive in and learn all aspects of DAR PRO marketing. You will work closely with members of the marketing, sales and service teams to come up with engaging digital campaigns that entice new customers and delight the ones we have.

While efforts support increasing brand awareness and enhancing the digital experience - the ultimate goal is to create market demand for our services and products. Campaigns will be focused on generating a high-quality lead pipeline and implementing new strategies to retain existing business.

With the opportunity to work on projects across numerous platforms and company brands, you will gain experience with a wide range of skills and tools used in the world of digital marketing.

Other marketing responsibilities:

• Research industry related topics, competitors and customers.
• Identify new segments and opportunities to generate leads and boost conversions.
• Plan and execute trade shows; travel to some events to engage, learn and improve ROI.
• Brainstorm, outline and carry out digital marketing campaigns across various channels - including email, social media, search engine, paid and display advertising.
• Administer and shape social media efforts - including content creation, scheduling, engagement and analysis through Hootsuite or similar tool.
• Prep creative video and image assets and/or administer third party design projects.
• Use basic HTML to build email templates, contact forms and landing pages.
• Update website blogs and page content, embed forms, and deploy SEO optimizations.
• Write creative and informative copy in the areas of ad messaging, calls-to-actions, newsletters, product or service descriptions, presentations and more.
• Work with SEO/Google Ad partners to deploy strategies that drive traffic to the website.
• Use CRM to automate marketing touch points across the customer journey - including opportunities for cross-sell, upsell, surveys, case studies and more.
• Provide regular campaign communication to internal stakeholders and engage in team meeting to gain feedback and ideas.
• Support launch and adoption of technology, products or tools (i.e. customer portal)
• Keep up to date on the latest digital marketing trends and technology.
• General marketing administrative tasks and all other duties as assigned.

Minimum Qualifications

• Bachelor's Degree in marketing, journalism, design, communications or related field
• Knowledge of digital marketing and advertising, including but not limited to social media, blogging, emails, display, search engine marketing and marketing automation
• Proficient with Microsoft Office Suite, including Outlook, Excel, Word, Powerpoint
• 1 year of hands-on experience in marketing/communications setting

Preferred Qualifications

• Strong written and verbal communication skills; editing or basic design skills a plus
• Excellent organization skills with ability to juggle numerous time-sensitive projects
• Self-starter with great problem-solving and research skills
• Creative, out-of-the-box thinker with determination to bring ideas to life
• Ability to work closely with a team and collaborate daily
• Experience in Adobe Creative Suite, Canva or other photo and video editing software
• Knowledge of important marketing metrics - website visitors, email click-thru rates, MQLs, conversion and close rates, etc.
• Familiar with CRM, Marketing Automation, Google Analytics/Ads and basic HTML

Physical Demands

• Frequently must sit for extended periods.
• Occasionally walk, bend, balance, or stoop.
• Regularly required to reach with hands or arms.

Work Environment

• Job functions will be carried out in an office environment.
• Less than 10% domestic travel.

Darling Ingredients is an equal opportunity employer and gives consideration to qualified applicants without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability, or, protected veteran status. Know Your Rights: If you would like more information, please click on the link and paste into your browser: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal-poster