Director Business Analytics

Within US Pharma Commercial Insights (CI), this role drives all analytics to increase revenue and profits for the Business Unit (BU). Specifically, lead the execution of various Commercial Effectiveness and Marketing Analytics for Customer Targeting & Segmentation, Patient Data Analytics, Brand Performance Analytics, Promotional Impact & ROI Assessment including measurement of pilots/experiments and Marketing Mix Optimization & Investment Guidance.

This role requires strong leadership experience in enabling advanced data analytics and solutions with the ability to comfortably connect analytics to business decisions, as the incumbent will be interacting with several functions, including Forecasting, Finance, Market Intelligence, Managed Markets, Technology and Digital.

Key Responsibilities

• Create and lead the implementation of an annual analytics charter aligned to business priorities.
• Lead the timely execution of CIO Signature Deliverables that include Performance Analytics & Reporting, Customer Guidance (Segmentation & Targeting), Marketing Mix/Investment Guidance and other adhoc analytics by leveraging best-in-class framework and methodology maximizing the impact of evidence-driven business decisions.
• Lead, at times hands-on, in the development of hypotheses, models, and solution frameworks for new & unstructured business problems, driving effective application and value of advanced analytics.
• Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Digital, Finance, and Technology teams; respond to ad hoc strategic business questions from senior management.
• Actively participate in the strategic roadmap for shaping and transforming the Business Analytics function and advancing the vision for enabling next generation of analytics at GSK.
• Lead and coach a team of managers and contract workers
• Facilitate the development of Business Analytics Managers.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree in Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
• Professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
• Experience in marketing fundamentals & frameworks that can be applied to solve analytical problems
• Methodological hands-on mastery and experience of relevant analytical approaches and models, including segmentations, clustering methods, promotional response, digital analytics
• Working experience and understanding of both syndicated and non-syndicated pharmaceutical commercial data
• Experience with analytical & visualization tools, manipulating different datasets & statistical modeling

Preferred Qualifications:

• M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
• Experience in commercial analytics focused on biologics
• Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization
• Communication and presentation skills as evidenced through impactful presentations

Why GSK?

Uniting science, technology and talent to get ahead of disease together

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

#LI-GSK

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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