Blue Ridge Independence at Home (BRIH)
Job Description

Director of Access

Department: Marketing FLSA Status: Exempt

Reports To: Executive Director Physical Strength: Light (L)

Summary
Under the supervision of the Executive Director, the Director of Access is responsible for the strategic development and implementation of all elements of promoting and growing Blue Ridge Independence at Home. The Director of Access conducts community outreach to achieve enrollment goals and desired reputation in the community.

Primary Relationships:
Executive Director, marketing staff, community agencies, vendors, participants and family members

Job Duties

• Establishes presence in the community by outreaching virtually, telephonically, and in person by creating a full calendar of outreach opportunities, securing participation in stablished events.
• Develops and strengthens relationships with key partners including community-based organizations, provider groups, faith based organizations, governmental agencies and more
• Development and presentations on PACE to potential referral sources such as community groups; develops new referral sources.
• Maintains referral tracking system
• Works with larger system-level marketing functions to develop annual marketing plans and written marketing materials.
• Directs and oversees responsibilities of the Intake and Referral Coordinator and other Marketing/Intake staff functions.
• Develops the marketing plan including budget and calendar to support the PACE business goals.
• Oversees the execution of all marketing and communications tactics (e.g., direct mail, e-newsletters, media relations, special events) with measurements in place.
• Assures organizational adherence (e.g., collateral materials, signage, website) to established branding guidelines.
• Oversees print and website development, production, and distribution of required member materials; such as handbooks, provider directories, summary of benefits, formulary and all other mandated member materials.
• Manages content on PACE website to reflect accurate, regulatory compliance and timely information.
• Develops relationships with media outlets, writes press releases and responds to media inquiries.
• Protects privacy and maintains confidentiality of employee, member and sensitive information.
• Supports Quality Improvement efforts.
• Supports agency’s mission and values.
• Performs related duties as assigned.

Qualifications
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Last Updated: May 2023

Blue Ridge Independence at Home (BRIH)
Job Description

Director of Access

Education:

• Bachelor’s degree in marketing, public relations or closely related field (e.g., business administration, communications).

Experience

• Minimum of five years experience in marketing role in a health care or insurance environment required. Minimum of one year of supervisory experience also required.

Skills and Knowledge:

• Effective leadership skills and demonstrated ability to effectively supervise staff on various levels.
• Sound problem solving and decision-making skills.
• Ability to understand budget reports, draw conclusions and predict expenses based on budget reports.
• Effective organizational and planning skills; demonstrated ability to effectively prioritize and manage multiple priorities.
• Effective interview techniques.
• Excellent written and oral communication skills.
• Demonstrated leadership skills.
• Effective communicator utilizing a broad base of written and verbal skills.
• Effective organizational, planning, time management, and problem-solving skills.
• Well-developed presentation skills.
• Knowledge of effective marketing and outreach practices.
• Working knowledge of physical, psychosocial, behavioral, and family needs of the elderly and disabled population.
• Effective verbal, written, and listening communication skills.
• Strong organizational skills demonstrated by the ability to effectively and efficiently prioritize and process multiple tasks.
• Basic computer skills.
• Clear understanding of interdisciplinary team care planning and decision-making processes; proven effective team contributor.
• Basic computer skills; familiar with electronic communication, word processing and data entry.
• Demonstrates necessary skills and knowledge as outlined in attached position-specific Competency Assessment Profile.

Desired Personal Attributes:

• Ability to work well with staff on all levels, community representatives, and potential program members and their families.
• Interest in community-based long-term care programming which provides a comprehensive service to the frail elderly and disabled population.
• Ability to work sensitively and effectively with individuals of diverse ethnic, socioeconomic and cultural backgrounds.
• Dependable, resourceful, results-oriented, and flexible.
• Ability to develop and maintain positive business relationships with referral sources.
• Ability to network effectively and generate leads.
• Ability to positively represent the organization’s service lines/brands
• Ability to work independently, following corporate strategy and approach.
• Ability to maintain confidentiality.

Last Updated: May 2023

Blue Ridge Independence at Home (BRIH)
Job Description

Director of Access

• Motivated to enhance skills and knowledge base.
• Ability to work sensitively and effectively with individuals of diverse ethnic and cultural backgrounds.
• Ability to be self-directed and able to work independently
• Analytical, energetic, resourceful and flexible.
• Ability to work effectively and harmoniously with the staff, public and private agencies, government officials and local consumers.
• Advocate for community-based services and commitment to risk-based long-term care system to serve the frail elderly population of the community.
• Ability to work sensitively and effectively with individuals of diverse ethnic and cultural backgrounds.

Other:

• Must be able to work required schedule.
• Requires physical strength to perform essential functions of the job.
• Travel over entire service area
• Requires use of personal vehicle.
• Requires valid driver’s license.
• Requires proof of automobile insurance coverage at the following minimum amounts to be reimbursed for mileage:

$100,000/$300,000 personal liability and $100,000 property damage.

• May require use of personal cell phone for business purposes (may be eligible for stipend)

Physical Demands & Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Employee Signature: Date:

Employer Representative: Date:

Last Updated: May 2023

Job Type: Full-time

Pay: $75,400.00 - $114,400.00 per year

Benefits:

• 403(b)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work setting:

• In-person
• Office

Education:

• Bachelor's (Required)

Experience:

• Marketing in health care: 5 years (Required)

Work Location: In person

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