Director of Marketing and Public Relations Job at Thomas J Henry Law, PLLC
Job Summary
Director of Marketing is responsible for the management of key day-to-day media vendor and agency relationships and the supervision and functioning of the media team to ensure all initiatives are strategically and creatively on target, delivered on time and on budget. Primary responsibilities include managing comprehensive campaigns, with responsibility for day-to-day media management, strategic planning, recommendations and overall problem-solving associated with development and implementation of successful integrated ad campaigns—TV, digital, print, OOH, audio, etc.
Job Responsibilities
Act as vendor relationship manager, understand Firms’ marketing objectives and work with Media, Creative and Account Management teams to develop strategies that meet those objectives on a daily basis- Act as a primary advocate for firms’ brand, ensuring brand consistency across all projects, and actively acquire thorough knowledge of Firms’ business to meet objectives
- Maintain ongoing tracking of media spend across all channels (Media Tools) and ensure all campaigns spend to goal and do not exceed approved budgets; communicate monthly budget goals internally to media teams
- Responsible for creation, analysis and presentation of post-campaign summary reports
- Utilize Nielsen Media Impact (training provided as needed) for scenario planning; evaluate plan options and communicate Agency recommendation to clients
- Initiate and review reports, trends, results and interpret data to make proactive strategic recommendations to advance the business initiatives
- Effectively communicate and collaborate with cross-functional agency team to ensure flawless execution of plans, including account, buying, creative, traffic and finance
- Maintain good rapport with sales representatives, vendors and agency to negotiate the most efficient rates possible and secure added value whenever possible
- Manage the flow of media-related issues based on changes in direction, goals and budgets; must be capable of creating solutions and proactively resolving issues
- Demonstrate excellent attention to detail and follow-through skills
- Serve as a role model with a positive attitude and facilitate a team environment
Competencies
Strong verbal and written communication skills including presentation skills- Excellent organization and creativity skills
- Excellent analytical problem-solving skills
- Strong copywriting and copyediting skills
- Ability to lead and work collaboratively within a team to create project-specific campaigns
- Proficiency in website content management systems
- Ability to generate and analyze communication analytics from digital and printed campaigns
- Ability to provide communication reports and archive of media coverage
- Knowledge of architecture and design’s digital and printed platforms, publication and press outlets
Preferred Ed/ Exp
5 years of media planning experience required- Knowledgeable about and experienced with the concepts, approaches, and issues involved in integrated planning
- Familiar with the timelines, processes, and needs of the implementation of all media
- Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)
- Demonstrates critical thinking and problem solving
- Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure
- Supervisory skills
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