Role and Responsibilities

• Increase our product and market brand visibility in all areas of the internet on e-commerce retail websites including Home Depot, Wayfair, Amazon, Walmart, Build.com, and more
• Experience building and managing direct to consumer digital marketing strategy

• Build & manage e-commerce calendars to ensure maximum efficiency to drive visibility, growth, and product diversity.
• Lead, develop, manage, and optimize digital marketing efforts across online channels
• Manage digital advertising budget and optimize ROI
• Define online customer insights through definition of KPIs and performance reporting
• Provide actionable insights to the eCommerce, Marketing, and Purchasing teams based on trends found in POS, Sales, Inventory, and other key digital metrics
• Create and adhere to the eCommerce marketing budget; monitoring, measuring and reporting on effectiveness of marketing spend
• Support the enhancement and evolution of our analytics capabilities to be best-in-class
• Stay connected with industry trends and innovations and drive new initiatives that contribute to business goals
• Develop solutions to effectively manage product content for 2,000+ SKUs across multiple retail partner websites
• Develop presentations detailing marketing initiatives, campaigns and creative for internal and external parties
• Develop, and execute comprehensive programs to enhance and grow the e-commerce business
• Provide reports to management on efficiency of campaigns and optimization options
• Ability to develop/implement a successful e-Commerce strategy, experience in the tile industry a plus
• Manage the execution of the e-Commerce team calendars, goals and department budget
• Analyze trends, compare to historical data, present to team, and initiate improvements
• Prioritize and manage projects based on timeline, resources, and budget
• Continuously tests new digital opportunities with current and potential partners
• Develop E-Commerce customer relationships to optimize brand growth
• Lead and train our in-house E-Commerce team

Competencies

-*Analytical*--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.

-*Leadership *--Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes self-available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback; Fosters quality focus in others; Improves processes, products and services;

-*Innovation--*Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

-*Dependability--*Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan. Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.

-*Adaptability--*Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.

Qualifications and Education Requirements

• Bachelor’s degree required; Master’s degree preferred
• Minimum of 7-10 years’ experience of e-Commerce and digital marketing
• Advanced proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Managing and implementing processes
• Minimum 4 years of team management
• Excellent leadership, communication, project management and organizational skills
• Must be a self-starter, creative thinker, and problem solver
• Directing and managing website technical structure, design, UX, content, branding/ marketing, promotions
• Proficient in web analytics, A/B testing and SEO initiatives

Preferred Skills

• Experience selling on Wayfair, Home Depot, with Amazon (1p and 3p), Wayfair, Home Depot and Walmart platforms is a plus.
• Experience in the tile or flooring industry is a plus

Job Type: Full-time

Pay: $90,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Manalapan, NJ 07726: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

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