Company Overview

EPS School Specialty is a leading K–12 supplemental literacy and math curriculum company. Its suite of solutions includes many well-known, trusted and proven products like SPIREⓇ, Explode The CodeⓇ and Wordly WiseⓇ. The company recently took on a private equity partner committed to product and go-to-market investments that will position the company for explosive growth over the coming years. We are looking for candidates who want to be part of addressing one of our nation’s most critical challenges. Fewer than a third of all students can read proficiently. Reading ability is a key driver of equity since only 20% of Hispanic students, and 16% of Black students can read proficiently by 4th grade. You will be joining a high-paced, creative and fun team dedicated to making a difference in children’s lives, and driving equity across our nation’s public schools.

Position Summary

As a Field Marketing Manager, you will be responsible for developing and executing marketing strategies that help our sales team drive school and district business opportunities for our portfolio of K–12 programs. You will work closely with the sales team and other stakeholders to drive demand and achieve revenue targets. You should be a creative thinker, data-driven, and possess excellent communication and project management skills.

Responsibilities

• Develop and implement state and local marketing plans to drive demand and increase sales revenue for education products.
• Collaborate with sales and other cross-functional teams to identify market opportunities and customer insights.
• Create and execute a variety of field marketing campaigns and programs to develop new business opportunities. This includes funding campaigns, ABM, email marketing, webinars, and sales pitches to generate leads and increase brand awareness.
• Manage and track marketing budgets and regularly report on performance metrics.
• Conduct research and gather competitive intelligence to inform marketing strategies and identify new opportunities for growth.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
• Work with the product and creative team to develop marketing collateral and sales tools that support the sales process.
• Conduct training sessions for sales teams to ensure they are up-to-date with the latest marketing messaging and strategies.
• Plan industry events and conferences; develop booth, signage, and materials; and attend events and conferences to represent the company and build relationships with potential customers.

Qualifications

• Bachelor's degree in marketing, business administration, or related field.
• 3+ years of experience in field marketing, preferably in the K-12 education industry.
• Excellent communication skills, both verbal and written.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Data-driven and able to analyze and interpret data to inform marketing strategies.
• Experience with CRM tools such as Salesforce.
• Willingness to travel as needed.
• Ability to work independently as well as part of a team, with a high level of self-motivation and initiative.

Benefits and Perks

• We offer a competitive compensation package based on various factors including but not limited to qualifications, skills, competencies, location, and experience.
• Other rewards may include an annual bonus or commission, a 401(k) retirement plan with employer match, medical, dental, and vision insurance effective day 1, generous PTO and paid holidays, and employer paid life and short & long term disability insurance.
• We provided you with a laptop for your home office and a flexible remote-first work culture.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Our organization is dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply! You may be just the right candidate for this or other roles. Please be sure to attach your resume. Applications without an attached resume will be considered incomplete. We are an Equal Opportunity Employer.