Connie Health is looking for an innovative Growth Marketing Lead to own and scale all of our paid acquisitions channels.

About Us

Connie Health is building the next generation Medicare consumer platform to make healthcare less complicated for older Americans. Connie’s platform combines technology with local healthcare expertise to help consumers choose the right insurance plans, find the best doctors and make the right healthcare choices.

You

You are a data-driven marketer who loves discovering growth opportunities and building out new acquisition channels. You are hands on, scrappy, and thrive in a performance-driven environment. You are both analytical and creative. You are customer-centric and passionate about helping make healthcare better for consumers. You balance a test and learn mindset with a passion for quality. You love a startup environment and getting your hands dirty.

The Job

Reporting to the VP of Marketing, and working closely with our CEO, our Growth Marketing Lead will be responsible for driving paid growth.

• Lead acquisition marketing efforts to build, grow and optimize all channels, including Affiliates, Direct Mail, Paid Search, Paid Social. Heavy online to offline focus.
• Launch new channels for profitable growth and demonstrated success in developing and executing growth marketing strategies
• Test, learn, optimize, operationalize. Figure out what works to drive growth and scale it.
• Partner with sales teams to drive Sales Qualified Leads
• Run your own marketing analytics, gain insights and execute
• Work with in-house technical teams to drive the product roadmaps for automation and optimization
• Optimize conversion through consumer insights and testing
• Work cross-functionally with marketing, product, sales, and analytics

Skills

• Excellent communication skills and the ability to effectively communicate with cross-functional teams
• Ability to drive strategy
• Highly resourceful & agile operator that's incredibly comfortable with ambiguity
• Able to wear multiple hats
• Team-player. Ability to work well cross-functionally to both learn and execute
• Ability to juggle multiple projects at once and not lose track of the details
• Desire to be hands on, get in the weeds, do the work when needed
• Enthusiasm and interest in being part of an all remote team

Qualifications

• Direct to consumer marketing experience a must
• Finance, Insurance, +65 audience, Healthcare or Medicare experience
• Start-up experience preferred
• Demonstrable experience with optimization of a portfolio of paid programs and channels towards conversion and profitability
• Excited by the mission to help older Americans make better healthcare choices