Marketing Director, GTM Campaigns Job at McGraw Hill LLC.
Overview:
You will work closely with the Direct-to-Student Marketing team to set key objectives, develop use cases and value propositions, identify target customers, develop sales communications and trainings, and execute and track campaigns and other initiatives directed at Higher Education instructors.
What will you do?
Why work for us?
At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts contribute to the lives of millions. As an education innovation company, we’re proud to play a part by inspiring learners around the world. If you bring your curiosity, we’ll help you grow in a collaborative environment where everyone shares a passion for success.
Are you ready for a new challenge? Apply for a career at McGraw Hill and together, we’ll impact the world.
The pay range for this position is between $120K - $150K annually, however, base pay offered may vary depending on job-related knowledge, skills, experience and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.
At McGraw-Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.
As the Marketing Director, GTM Campaigns, you will be responsible for leading the end-to-end, go-to-market (GTM) strategy and execution of specialized Higher Education marketing campaigns that support Direct-to-Student customer acquisition priorities.
You will work closely with the Direct-to-Student Marketing team to set key objectives, develop use cases and value propositions, identify target customers, develop sales communications and trainings, and execute and track campaigns and other initiatives directed at Higher Education instructors.
In this role you will ensure that McGraw Hill has a consistent, high-quality approach and that we carefully plan and align outreach efforts with our broader marketing goals to drive a positive customer experience. In addition, you will support other campaign activities, as needed, and provide support for collateral and other tools.
What will you do?
Understand the Direct-to-Student Marketing team’s objectives, influence and shape campaign strategy, and execute effectively- Build a disciplined approach to ensure high-quality, on-time delivery of agreed upon marketing campaign activities, optimizing outreach with target audience segments (right reach and frequency)
- Create sales playbooks, including talk tracks
- Determine and drive touch points in Sales Rep motions to discuss direct-to-student products
- Create instructor packages and marketing creative that can be utilized by sales team
- Conduct communication at major sales and customer events
- Oversee campaign creative development, identifying external partners where necessary and ensuring alignment with brand and other marketing activities
- Work closely with Marketing team to continually monitor performance, test new approaches, and adapt in an agile way
- Develop and maintain high-level dashboard of key outcomes and areas of improvement
What can you bring to the role?
Bachelor’s degree in business, Marketing, or a related field, or a combination of education and equivalent work experience- Minimum 8 years’ experience in a senior marketing management role, with a proven history of developing effective go-to-market campaigns in the higher education field
- Strong sales enablement experience with the ability to increase sales productivity
- Strong copywriting skills
- Proven ability to manage budgets
- High competence in project and stakeholder management
- Excellent interpersonal, written and oral communication skills
- Experience with digital marketing forms, such as social media marketing and content marketing
- Competency in Microsoft applications, to include Word, Excel, and Outlook
- Ability to travel up to 25%, as needed
Why work for us?
At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts contribute to the lives of millions. As an education innovation company, we’re proud to play a part by inspiring learners around the world. If you bring your curiosity, we’ll help you grow in a collaborative environment where everyone shares a passion for success.
Are you ready for a new challenge? Apply for a career at McGraw Hill and together, we’ll impact the world.
The pay range for this position is between $120K - $150K annually, however, base pay offered may vary depending on job-related knowledge, skills, experience and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.
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