Overview:
People who believe remarkable things are possible and will not stop striving for them.
We are seeking someone to join our team at Vionic in San Rafael, CA as a Specialist, Email Marketing. In this role, you will assure achievement of email and SMS marketing program goals, including revenue, conversion, average order value, customer lifetime value and list growth. Responsibilities:
Benefits you’ll enjoy:
This position has a compensation range of $64,480 - $72,000. Please note that the salary provided is a good faith estimate for the position. The final compensation offer will be determined after reviewing relevant factors, which include a candidate’s qualifications and experience, where appropriate.
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
#LI-AP1
We are Caleres, a global footwear company with brands that fit people’s lives. We are ferocious about fit and living our mission of inspiring people to feel great…feet first! We seek people who share our values and our ferocity for fit. People passionate about their work. People who hold themselves and others accountable. People who think a multibillion-dollar company should be as creative as a start-up. People driven by an insatiable curiosity. People who care about being the best, among the best.
People who believe remarkable things are possible and will not stop striving for them.
We are seeking someone to join our team at Vionic in San Rafael, CA as a Specialist, Email Marketing. In this role, you will assure achievement of email and SMS marketing program goals, including revenue, conversion, average order value, customer lifetime value and list growth.
As a Specialist, Email Marketing, you will:
- Manage email and SMS execution from conception to deployment.
- Ensure on-time set-up, deployment, and maintenance for all Vionic email and SMS campaigns including, but not limited to:promotional campaigns, triggered campaigns, transactional campaigns, loyalty campaigns.
- Collaborate with digital merchandising and brand teams to plan email and SMS marketing calendar and to write creative briefs.
- Ensure email and SMS creative and copy reflects brand strategies.
- Identify testing opportunities, schedule, and execute A/B tests.
- Regularly update email and SMS campaign reports, ecom tracker, customer projections and other reports.
- Contribute to loyalty program developments and identify growth opportunities.
- Coordinate email acquisition giveaway campaigns and reporting as needed.
- Stay current with industry best practices, emerging technologies, and consumer insights to apply that knowledge to our email program.
- Partner with analytics team to analyze program performance and adapt future campaigns to reflect learnings and insights.
Benefits you’ll enjoy:
- 30% shoe discount
- Career development and growth opportunities
- Full health benefits that start day one (medical, vision, and dental)
We seek people with these qualifications:
- Bachelor’s Degree in related field or equivalent experience
- 2+ years of experience in consumer-focused email marketing
- Familiarity with SMS marketing
- Experience with email service providers
- Experience with analytics tools and data segmentation
- Understanding of Adobe Photoshop
- Experience in digital marketing preferred
This position has a compensation range of $64,480 - $72,000. Please note that the salary provided is a good faith estimate for the position. The final compensation offer will be determined after reviewing relevant factors, which include a candidate’s qualifications and experience, where appropriate.
Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.
#LI-AP1
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