Paid Media Marketing Coordinator Job at Fossil Group
Paid Media Marketing Coordinator
TX - Corporate
Corporate
Marketing & Public Relations
Who We Are
At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion!
Make an Impact
We’re looking for a sharp Paid Media Marketing Coordinator to support digital marketing execution for Fossil Group in the America’s. The right candidate will be a passionate self-starter who loves to test new ideas and execute advertising campaigns.
This position is responsible for collaborating with internal teams and our external agencies to support and strengthen the digital marketing business. This role will report directly to the Paid Media Marketing Manager on the Digital Marketing team and will partner on Fossil-owned brands across paid media – with an emphasis on paid social – in North America.
PRIMARY RESPONSIBILITIES:
- Support Paid Media Manager and the digital marketing team in the daily execution of Fossil’s paid media program, to meet strategic goals, benchmark key performance indicators, and brand standards.
- Manage social media and display campaign calendars, which includes creative and copy requests, trafficking to agency on-time, and other day-to-day tasks
- Support Global Influencer Marketing’s strategy with North America-focused plans
- Support targeting needs by working in CDP tool
- Assist with pulling and analyzing data on a weekly, monthly, and quarterly basis
- Participate in team’s bigger picture strategic work including brainstorms, campaign performance reviews, and competitive analyses
- Oversee tagging and actively request, track, and communicate needs
- Assist in overseeing paid media spend and processing invoices
- Participate in team meetings including weekly cross-functional collaboration meetings, status meetings, business reviews, etc.
- Build and maintain strong relationships with internal cross-functional departments and external partners
- Proactively bring forth new ideas/opportunities to the team to help grow the business
- Stay up-to-date with competitive environment and marketing landscape to translate those into proactive, actionable recommendations / ideas for the business
Your Skills
- Highly motivated, self-starter with a sense of ownership, willingness to learn, curiosity and desire to succeed
- Ability to partner and collaborate easily with in-house teams and external vendors
- Strong verbal and written communication skills
- Strong organizational skills and digital-first thinking
- Desire to pursue digital marketing as a career
- Bachelor's degree and paid media experience (including internships)
- Analytical and proficient in working with datasets in Microsoft Excel
- Experience with media platforms and tools a plus: Meta, Pinterest, Snapchat, TikTok, Twitter, Google Analytics
The Perks
- Comprehensive benefits packages inclusive of health and well-being services
- 401(k) match and education on retirement planning
- Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule
- Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays
- Hybrid working schedules
- Tuition reimbursement on approved programs
- Fossil merchandise discounts
- Career Development Programs
Accommodations Statement
We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at applicationaccommodation@fossil.com.
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Brand Name
Portfolio
Job Status
Full Time
LinkedIn Job Level
Entry Level
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