PR & Communications Coordinator Job at Eataly North America
Eataly is the world’s largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own character and own theme – but all with the same aim... for our guests to:
- EAT authentic Italian food at our restaurants, cafés and to-go counters
- SHOP a selection of high-quality Italian, local and homemade products
- LEARN through our classes and our team’s product knowledge
At Eataly, we refer to the PR & Comms role as Communications and Public Relations Lead. The Communications and Public Relations Lead is responsible for executing an Eataly store’s internal and external public relations strategies with the goal of acquiring more advanced recognition in the market, promoting products, and establishing leadership throughout the food industry. Reports to the Assistant Marketing Manager.
Generates a steady volume of press releases and media coverage to promote Eataly happenings and events, experts, restaurants, products, and services- Develops and maintains relationships with media and influencer contacts within the food industry
- Partners with the Corporate Marketing team on the media buy strategy for the store
- Collaborates with the Education and Events team to execute in-store public and private events, including all press and social media coverage leading up to, during, and following the events
- Conducts tours for VIP clients and referrals
- Furnishes products for television appearances and photo shoots
- Produces store-related social media content with the goal of growing the Facebook, Instagram, and Twitter accounts: creates copy and images; manages a weekly editorial and engagement strategy
- Writes articles for the Eataly website about happenings in the store
- Fields charity and donation requests, and facilitates contributions
- Supports the Assistant Marketing Manager in creating and executing a community relations strategy, partnering with offices, associations, and other local organizations
- Performs other duties as required or assigned
- Bachelor’s Degree in Marketing or Communications
- 2+ years of Communications, PR, and Social Media experience
- Solid knowledge of and contacts in the local food industry
- Experience with the paid media landscape of traditional advertising and influencers
- Excellent verbal and written communication skills
- Advanced understanding of social media platforms – Facebook, Instagram, Twitter
- Proficiency in Italian language preferred
JOB REQUIREMENTS
- Availability to work onsite with a flexible schedule often including evenings, weekends, and holidays
Additional Information
Benefits and Perks
- Medical, Dental, Vision Insurance
- Paid Time Off
- Paid Parental Leave
- 401K with match or RRSP
- Bonus program
- Free family meal daily
- Discounts at Eataly
- Classes on products and Italian cuisine
- and more!
Eataly is an equal employment opportunity employer. It is the Company’s policy to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, religion, national origin, age, disability or any other characteristic made unlawful to consider by applicable federal, state, or local laws. Eataly also prohibits harassment of applicants and employees based on any of these protected categories. It is also Eataly’s policy to comply with all applicable federal, state and local laws regarding consideration of unemployment status, salary history, credit/bankruptcy history and criminal background/conviction history in making hiring decisions. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.
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