About AVB:

AVB is a fast-growing, stable company that has a firm mission to do whatever it takes to keep our members profitably in business. Our vision is to deliver best in class growth solutions and service fueled by a passionate mission belief, innovation, and an unwavering commitment to doing what is right for our members, organization, and team members. AVB has an experienced development team, smart strategy team, bright and creative designers, along with the rest of our dream team of enthusiastic, entrepreneurial minded individuals who want to help drive the success of our members!

We offer competitive salaries, full benefits, a flexible remote work environment, an employee reimbursement program to support enriching your life, EAP, employee discounts, a WFH stipend, an annual allowance for AVB apparel, 401k options, a robust sick time policy, and 5 Floating Holidays per year, along with a minimum of 10 days of vacation time that starts accruing from your first day.

In addition, from time to time, our team members will be required to engage in travel to attend AVB’s Annual All-Employee Meeting, as well as other travel obligations which may be required of the position- such as meetings with members, attendance at conventions, and other events, where you will represent AVB!

We are always looking for smart, resourceful, and dynamic people to join the team, so if you are looking for a company that will welcome you, collaborate with you, challenge you, and help develop your skills to the next level- then we are looking for you! We are geared up for growth, are you ready to grow with us?

Home - AVB Marketing

Position Summary:

The AVB Marketing SEM Specialist serves as the SEM expert for the operations & analytics and the agency team that provides the information for execution. This role works with the internal teams to serve the needs of the client and agency and provides deliverables based on client & operations expectations and predetermined deadlines. The SEM Specialist is responsible for maintaining ad accounts on different advertising platforms (Google, Facebook, Instagram, Bing, Pinterest), for coaching the client services department as well as the client on best practices for digital campaigns and content, reporting website performance, identifying new digital business opportunities for current campaigns and acting as a resource for the Ops team.

Essential Duties and Responsibilities:

• Acts on behalf of the operations & analytics team to oversee the day-to-day performance of digital marketing campaigns and website data
• Executes work orders for digital marketing campaigns and analytics tasks
• Manages job progress and project timing while staying on budget and within scope of work
• Keeps appraised of client brands, products, services, and marketing best practices as well as industry standards, relevant promotions, and digital media tactics
• Strategizes and communicates effectively with the agency team including timely email responses and phone calls
• Resolves or escalates problems and issues arising from advertising strategies, clients and or projects and identifies key learnings/best practices to prevent repeat incidents
• Provides & audits performance reports weekly, monthly, quarterly, and annually based on industry trends and agency goals
• Proofs campaigns structures, ad accounts and reports and reviews with Operations Manager for approval in a timely fashion prior to implementation
• Defines Benchmarks for Tier 2 clients
• Creates Healthcare Checklists and SOP’s for default structures and workflows
• Tests out new advertising and analytics features
• Identifies digital marketing upsell conversations as well as qualifies leads for management to close
• Acts as a resource for fellow team members
• Contributes to refining internal processes regarding improving efficiency and service for members
• Performs other duties as assigned
• Works with Google Sheets, Salesforce, Outlook, JIRA, Microsoft Office (Excel, Word & Power Point) as well as with various advertising platforms (Google, Facebook, Pinterest, Bing)
• Reports to Marketing Operations Manager

Qualifications:

• BS or BA in Marketing, technical or other relevant discipline
• At least 2-3 years of PPC marketing, ideally in the Appliance and Furniture industry
• Proficiency with Google Ads, Google Analytics & Facebook Business Manager
• Passion for analyzing, reporting, and improving ROI of marketing activities
• Experience managing CPA, CPC, and CPM marketing campaigns
• Be able to have competent conversations about SEO, websites, and social media in layman’s terms
• Strong analytical skills, data-driven thinking, and attention to detail
• Internet and research savvy; strong computer skills; strong familiarity with social media and networking sites
• Autonomous, works well under little supervision, takes initiative, and follow through is a must
• Ability to work with Google Sheets, Salesforce, JIRA, Microsoft Office: Word, Excel, PowerPoint, and Outlook
• Current and up to date with SEM best practices
• Highly self-motivated, highly productive, results-oriented, & positive can-do attitude, analytical, team player, detail-oriented, and organized
• Excellent verbal and written communication – including the ability to interact effectively with all levels of staff and management