COVID-19 Vaccine Safety Mandate

This position requires that you must be fully vaccinated for COVID-19 (even if working remotely) and present proof of vaccination before beginning employment. If you receive an offer of employment, you will be asked as part of the background check process to upload a copy of your vaccination card. If you believe you require an accommodation for medical or religious reasons related to the vaccine safety mandate, you may submit a request after you receive an offer of employment. Instructions on how to do so will be provided in your offer letter.

Location: Hershey, PA

Summary:

The Sr. Assoc. Online Merchandising role is directly responsible for developing and growing the Target business by closely collaborating with internal and external cross-functional partners to optimize digital/ecom to drive total business results. Including planning and execution of the digital shelf, content strategy and development, merchandising programming, agency management and organic and paid search optimization.

Responsibilities:

• Owns paid search strategy and plans and is the paid search expert as a part of the Holistic media planning for the accounts in his/her portfolio. Collaborates with Associate Manager of Paid Search to execute strategy with agency. Leverages learnings through agile process to optimize strategy to continue to optimize ROI.
• Owns the planning and execution of each account’s digital shelf merchandising / paid search / content and product optimization.
• Partner cross functionally with Omni Marketing Lead, Sales, Media, Category Management, Digital Capabilities, Brand/Season, and other cross functional teams to build data and insights led commercial plans
• Co-owns with Content team content being syndicated appropriately for each retailer and conducts audits to determine gaps to optimize PDPs.
• Uses available data & insights (Sales, Market Share, Digital Shelf, Keyword Insights, Online Traffic Data, Display and Search Campaign Results Etc.to provide sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling).
• Establishes media reporting/KPI’s to ensure progress against objectives and communicates campaign results back to the organization (i.e. inputs to MMM).
• Partners with Target Site Merch and Search Teams to drive Hershey visibility across digital touchpoints (keywords, landing pages, category pages etc.).
• Closely collaborates with IS, Omni Marketing, Insights and Brand teams to leverage mobile/digital technology expertise, available digital assets and learnings in executing the Digital plan.
• Co-owns Omni planning with broader sales team and owning strategy to support the business – line reviews, business performance, recommendations.
• Forecasts digital portion of the business on a monthly and annual basis to inform total Digital Commerce forecast and building blocks
• Partners with Omni Marketing Manager on Annual/Quarterly planning (AOP)
• Owns DCAL (e.g. Digital Catalog) in close partnership with Sales team.
• Supports negotiation, strategy, and delivery of JBP with Roundel.
• Paid Media & Digital Commerce experience.
• Knowledge of SEO, Digital merchandising and digital marketing required.
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.
• Ability to work effectively in a matrix environment.
• Proven ability to translate insights into sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling).
• Excellent communication skills, including strong oral and presentation skills.
• Aptitude for problem solving/quick learning.
• Positive attitude and high level of energy.

Requirements:

Experience:

• Four plus (4+) years of experience managing Digital Marketing or Digital Commerce Business.
• CPG background preferred, but not required.

Education:

• BA/BS in business, marketing, data, or comparable field degree.
• MBA preferred.

The role is also responsible for developing best-in-class industry, competitive landscape, and market trend knowledge and layer it with account-specific insights to uncover and pursue revenue growth opportunities.

Major Duties and Responsibilities:

• Owns paid search strategy and plans and is the paid search expert as a part of the Holistic media planning for the accounts in his/her portfolio. Collaborates with Associate Manager of Paid Search to execute strategy with agency. Leverages learnings through agile process to optimize strategy to continue to optimize ROI.

• Owns the planning and execution of each account’s digital shelf merchandising / paid search / content and product optimization.

• Partner cross functionally with Sales, Omni Marketing Lead, Media, Digital Capabilities, Brand/Season, and other cross functional teams to build data and insights led commercial plans

• Co-owns with Content team content being syndicated appropriately for each retailer and conducts audits to determine gaps to optimize PDPs.

• Uses available data & insights (Sales, Market Share, Digital Shelf, Keyword Insights, Online Traffic Data, Display and Search Campaign Results Etc.to provide sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling).

• Establishes media reporting/KPI’s to ensure progress against objectives and communicates campaign results back to the organization (i.e., inputs to MMM).

• Partners with Target Site Merch and Search Teams to drive Hershey visibility across digital touchpoints (keywords, landing pages, category pages etc.).

• Closely collaborates with IS, Omni Marketing, Insights and Brand teams to leverage mobile/digital technology expertise, available digital assets and learnings in executing the Digital plan.

• Forecasts digital portion of the business on a monthly and annual basis to inform total Digital Commerce forecast and building blocks.

• Partners with Omni Marketing Manager on Annual/Quarterly planning (AOP).

• Supports negotiation, strategy, and delivery of JBP with Roundel.

  
  

Knowledge, skills and abilities required to successfully perform major duties/responsibilities:

• Paid Media & Digital Commerce experience.

• Knowledge of SEO, Digital merchandising and digital marketing required.

• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.

• Ability to work effectively in a matrix environment.

• Proven ability to translate insights into sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling).

• Excellent communication skills, including strong oral and presentation skills.

• Aptitude for problem solving/quick learning.

• Positive attitude and high level of energy

  
  

Requirements:

Experience:

• Four plus (4+) years of experience managing digital marketing or Digital Commerce business.

• CPG background preferred, not required.

  
  

Education:

Business or Associate Degree in business, marketing, data, or comparable field.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).