Social Media Specialist

Eugenia Kim, Inc. is looking for an experienced social media specialist who is creative, insightful, organized and loves social media. to lead the scheduling, management and reporting of organic social media content. This position will work in partnership with marketing, eCommerce, and PR. This role is responsible for managing and addressing all social channel comments and requests.

Responsibilities:

· Plan and brief the monthly social content calendar and produce a content schedule that brings to life Eugenia Kim’s seasonal brand narrative, capsules, events, and promotional cadence, and aligns with the greater social strategy. This will support site content (brand launches, front-page stories, etc.), marketing initiatives (brand, loyalty, int’l) and paid social opportunities

• Produce daily content for Reels, Stories, TikTok, Meta, and YouTube, as well as other social media platforms

· Efficiently manage the social content production process, and plan how each piece of social content will be sourced, while constantly optimizing content for performance and brand rightness

· Authentically deliver on a Eugenia Kim’s brand social experience that conveys our Fashion POV and aesthetic, is relatable to our diverse customer base, and recognizes our followings’ interest inclusive of and beyond style

· Create unique social specific content from scratch in collaboration with key social partners across the creative and brand marketing teams. Shoot and edit fashion and lifestyle content

· Monthly report to be share with eCommerce and VP of Sales and Marketing demonstrating performance across social channels, initiatives, and paid promotion

· Analyze performance of social content—present findings and best practices on a weekly and monthly basis. Surface learnings on content performance, as well as sentiment via Community Management as the “Voice of the Customer on Social” to iterate on content and social message led by customer obsession.

· Own community management schedule and process to actively engage with our customer on social, and to build an active Eugenia Kim community on social platforms.

· Follow and report on trends, launches and new products within the broader social media landscape—eagerly test and explore new opportunities and bring learnings to broader team

· Attend editorial shoots for BTS and content creation

Requirements:

· Bachelor’s degree

· 2+ years of social media experience in creating and managing social content

· Love social media across multiple platforms, including overseas

· Passion for innovative content creation and pushing the envelope

· Excellent written communication skills

· Organized and agile

· Experience with social tracking tools and analytics

· iPhone and DSLR photography & video editing experience

Job Type: Full-time

Pay: $40,000.00 - $42,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• New York, NY 10018: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Social media: 2 years (Required)
• Dash Hudson: 1 year (Required)

Work Location: Hybrid remote in New York, NY 10018

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