Social Media Marketing Partner - Global Employer Brand - New York Job at TikTok
Responsibilities
About Us:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us:
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make an impact happen with a career at TikTok.
About the Role:
As a member of the Global Employer Brand Digital & Content Marketing team, the Social Media Marketing Partner will drive a global and cohesive social media and content strategy that brings the employer brand to life for candidates and employees alike. This role will be instrumental in ensuring the global Employee Value Proposition is consistently and creatively activated on owned and paid channels through innovative and authentic content, storytelling, editorial, and other marcomm formats. They will drive the growth of TikTok's employer brand reach and presence by scaling and managing employee advocacy program(s) that complement the company's owned channel strategies.
Responsibilities:
Required Qualifications:
TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to us at hrbp-hr-accommodation@tiktok.com.
Job Information
The base salary range for this position in the selected city is $6595 - $17100 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, 80% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
Please Note :
ajayjain.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, ajayjain.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.
About Us:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us:
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make an impact happen with a career at TikTok.
About the Role:
As a member of the Global Employer Brand Digital & Content Marketing team, the Social Media Marketing Partner will drive a global and cohesive social media and content strategy that brings the employer brand to life for candidates and employees alike. This role will be instrumental in ensuring the global Employee Value Proposition is consistently and creatively activated on owned and paid channels through innovative and authentic content, storytelling, editorial, and other marcomm formats. They will drive the growth of TikTok's employer brand reach and presence by scaling and managing employee advocacy program(s) that complement the company's owned channel strategies.
Responsibilities:
- Manage and drive global social media and content strategies to build awareness of TikTok as an employer of choice across all owned and paid channels including but not limited to LinkedIn, Instagram, TikTok, YouTube, Glassdoor, and more.
- Expand and grow social media presence and followership through organic and paid media campaigns; manage the global content calendar and social content pipelines to ensure the consistency of TikTok's employer brand presence.
- Co-manage and scale global employee advocacy strategies and programs to generate and grow organic earned media value and employer brand awareness through employees' social sharing.
- Work hand-in-hand with the Employer Brand Digital & Content Marketing team and Regional Employer Brand teams to ideate, produce, and publish content to attract top talent. Collaborate closely with cross-functional teams to amplify content that maximizes TikTok's employer brand reach on social channels.
- Responsible for copywriting social content and campaign messaging grounded in the Employee Value Proposition/employer narrative to drive relevance amongst key audiences.
- Manage social media reporting and analytics to quantify and qualify the effectiveness of social media content and campaigns.
Required Qualifications:
- 5+ years experience in social media and content marketing, digital, or a related field
- Data-centric with a deep understanding of social platforms and best practices across TikTok, LinkedIn, Instagram, YouTube, and more.
- Strong copywriting skills with a good grasp of branding and community culture
- Excellent program management skills with the ability to manage multiple projects and meet strict deadlines.
- Strong communication and interpersonal skills, team-oriented, ability to build relationships and work with a wide range of internal departments and regional teams.
TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to us at hrbp-hr-accommodation@tiktok.com.
Job Information
The base salary range for this position in the selected city is $6595 - $17100 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, 80% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
Please Note :
ajayjain.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, ajayjain.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.