Now Brewing – group marketing manager, Loyalty Partnership Marketing! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

The group marketing manager, Loyalty Partnership Marketing will lead the team that builds the strategy and delivers the campaigns to maximize acquisition, engagement and retention of our loyalty partnerships. This role will determine the most impactful Go-To-Marketing strategy and the right mix of offers, experiences and communications to encourage members to engage with our partnerships and ultimately become advocates for the Starbucks brand and the Starbucks Rewards loyalty program. You will work cross-functionally to ensure clarity of offer and messaging for our members across communication channels and ensure proper implementation, activation and measurement are in place. This role requires someone who leads with a customer-first approach and possesses excellent analytical and financial acumen, the ability to build and execute effective marketing strategies, and strong relationship management skills.

This position reports directly to the director of Loyalty Partnership & Experience Marketing.

As a group marketing manager, Loyalty Partnership Marketing, you will…

• Lead team of 3-4 marketers focused on the Go-To-Market and sustainment marketing strategies of our loyalty partnerships.
• Manage relationships with key external loyalty partners spanning from working team members to senior leaders. Guide strategic conversations on marketing strategies with ability to influence partners to meet shared goals.
• Collaborate closely with key cross-functional partners to ensure business goals are met and to ensure consistency and integration into member experience through the loyalty lifecycle.
• Develop, implement, and continually improve the impact of partnership lifecycle campaigns based on customer insights, customer-level testing and quantitative analytics.
• Guide and collaborate with our internal and external agencies (Media, Creative, Marketing Operations) on the development of all marketing communications for acquisition, engagement, retention and recognition campaigns (from insights to brief to production to deployment).
• Develop positioning, messaging, and creative expression for overall loyalty partnership program.
• Partner with Analytics, Marketing Operations, and external partner teams to clearly measure, track, and report campaign results and member behavior. Continuously refine and optimize strategies through a test and learn approach.
• Identify ways to integrate loyalty partnerships into broader marketing initiatives with keen focus on bringing more impactful experiences and benefits to life.

We’d love to hear from people with:

• 10+ years’ working in a fast-paced, high-volume consumer-facing corporate or agency environment with responsibility for loyalty strategy or marketing with deep knowledge base of CRM/direct customer marketing programs across owned and paid channels. Experience in multi-channel retail industry a plus.
• Strategic Thought Leadership – possesses business acumen with ability to manage complex and ambiguous business problems and developing strategic solutions
• Business Acumen – possesses strong financial acumen and ability to build business plans inclusive of financial performance levers. Agile decision-making, entrepreneurial nature, ability to formulate a strong POV and adjust plans strategically in a changing environment. Experience managing a P&L.
• Customer-First Mindset – distill insights and develop relevant strategies that drive preference and loyalty for Starbucks. Experience leveraging customer segmentation and customer journeys to deliver relevant programs, benefits and experiences to drive business results.
• Analytical – synthesizes complex and diverse information to synthesize marketing plans
• Outcome-oriented – sets vision and articulates desired outcome and works collaboratively to create a path to achieve it
• Effective Communication and Collaboration – possesses excellent written and verbal communication skills; demonstrated ability to clearly and concisely communicate opportunities to influence stakeholders
• Team Building and Leadership – demonstrated track record of leadership and ability to lead and influence; strong partnership skills with a history of collaborating across organizational boundaries, working with and influencing others, and creating clarity from confusion.
• Ability to work within White Space – possesses ability to effectively navigate through ambiguous, white space projects and to develop strategic recommendations
• Bachelor’s Degree in Arts/Sciences (BA/BS) Business or Marketing required.
• MBA preferred.

From free coffee to competitive pay, Starbucks is proud to offer a comprehensive compensation and benefits package to our eligible part-time and full-time partners. Benefits include 100% tuition coverage through our Starbucks College Achievement Plan, health coverage with a variety of plans to choose from, and stock & savings programs like our equity reward program, Bean Stock. What’s more, Starbucks offers flexible scheduling and opportunities for paid time off. Visit starbucksbenefits.com for details.

If you live in the greater Seattle area, we offer a flexible workplace that allows for hybrid work. Partners can work remotely up to two days per week.

Join us and inspire with every cup. Apply today!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation@starbucks.com.