Primary Function/General Purpose of Position

Provides project and strategic analytical support for market and competitive intelligence trends, as well as manages and executes quantitative and qualitative consumer research initiatives. Supports Strategy and Marketing efforts through the completion and interpretation of reports, studies, dashboards, and ad-hoc analyses.

Essential Job Functions

• Leverages multiple qualitative and quantitative data sources (e.g., demographics, behavioral, internal data, surveys, and third-party data) to build reports and ad-hoc analyses.
• Uses customer segmentation techniques to guide Marketing in the implementation of targeted consumer matching strategies.
• Compile, validate and analyze data to identify key trends, variances, and opportunities for growth.
• Utilizes primary and secondary research and summarizes data to inform recommendations in a way that supports leaders and accelerates decision-making.
• Generates and disseminates standardized and ad-hoc reports for key decision-makers.
• Works to ensure standard definitions, evaluative criteria, etc. are applied to analyses (e.g., market share, service lines, consumer brand studies, competitive overviews, etc.).
• Analyzes Marketing campaign results to quantify potential return on investment (ROI), validate propensity modeling, and provide consumer segmentation refinement.
• Critical thinking to evaluate market data and create clear and informative reports.

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the position. Associates may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.

Licensing/Certification

None

Education

Bachelor’s degree in Healthcare Administration, Business or Related Field (required)

Master’s degree in healthcare administration, Business or Related Field (preferred)

Work Experience

5 years of experience in data reporting and analytics field (required)

Healthcare knowledge (preferred)

Training

None

Language

None

Patient Population

Not applicable to this position

Working Conditions

Periods of high stress and fluctuating workloads may occur.

General office environment.

Skills

Microsoft Office

Analytics

Data presentation

Data drive decision making

Data research

Tableau

Power BI

Data software

Mapping Software

Active listening

Attention to detail

Critical thinking

Time management

Multi-tasking

Agility

Communication

Collaboration

Relationship building

Feedback

• Benefits offerings vary according to employment status

All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Mercy Health – Youngstown, Ohio or Bon Secours – Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employers, please email recruitment@mercy.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at recruitment@mercy.com