Marketing Director Job at Dahlonega Senior Living

Dahlonega Senior Living Dahlonega, GA 30533

Job Information

  • Date Posted
    2025-03-31
  • Location
    Dahlonega, GA 30533
  • Job Title
    Marketing Director
  • Gender
    Both
Sales Marketing Director

Job Responsibilities:
  • Manages lead database to properly cultivate leads by analyzing target markets, sales objectives, and marketing strategies.
  • Cultivates leads through phone calls, e-mails, in person appointments, virtual appointments, events and more to generate interest and provide information to prospects for Independent Living.
  • Responsible for closing Sales in line with budget and occupancy goals.
  • Maintains and documents follow-up with prospects and applicants through CRM database.
  • Coordinates Sales and Move-in process. This includes, but is not limited to, meeting and providing tours for prospective residents and processing residency agreements and move-in documents. Coordinates paperwork and all requirements for move-in to Community. Follows up with new residents to ensure satisfaction with new accommodations.
  • Works with Resident Care Director to schedule assessment timely to ensure residents are appropriate for the level of care being provided prior to move-in.
  • Follows up with Resident Care Director and Executive Director to review move-in checklist prior to resident moving in to ensure proper care is provided immediately upon move-in.
  • Walks through rooms prior to resident move-in and works closely with the maintenance and housekeeping department to ensure the room is ready prior to move-in.
  • Works closely with every department to ensure that the entire move-in process for the resident is smooth and that all requirements are met prior to move-in.
  • Assists with the development of the departmental advertising plan, special events and promotional activities.
  • Works with the VP of Sales Marketing and Executive Director to develop and implement marketing research.
  • Prepares marketing reports.
  • Maintains room availability and census reports daily.
  • Maintains confidentiality of resident and company records.
  • Attends Marketing and networking events externally.
  • Actively markets outside of the community each week to local businesses and referral sources through required KPIs for cold calls, scheduled appointments, and attending networking events.
  • Plans and coordinates special events and activities to increase prospect visitation to the Community.
  • Develops and maintains positive working relationship with residents, family members, staff, management, and external contacts.
  • Assists in developing and executing Sales and Marketing plans and programs, both short and long range, to ensure maximum census.
  • Identifies customer satisfaction issues, conducts appropriate research, and proposes action plan for resolution of problems.
  • Create, promote, and maintain good public relations.
  • Identify and establish an effective network of community and professional sources, to include but not limited to real estate agents, moving companies, hospitals, rehabilitation centers, etc., to provide resident referrals and develop relationships that provide on-going lead opportunities for the Community.
  • Maintain a thorough knowledge of the community’s activities and services to effectively and accurately represent and promote the Community to referral sources and prospects.
  • Maintain current knowledge of the local market trends and competitors to assist in developing and executing effective sales and marketing strategies.
In our community, our number one priority is our Residents. We offer an unparalleled quality of life at all levels of retirement. We welcome you to join our team and find your place here as we have many opportunities for your career to grow.

Our community is looking for a Marketer who would be responsible for marketing healthcare professionals, community networking groups, and business leaders to expand the community’s referral base. Takes inquiries, conducts tours, secure sales, and performs administrative duties to assist the Executive Director.

Benefits:
  • Competitive salary
  • Paid time off
  • Flexible schedule; Full-time/Part-time available
  • Health Insurance, Dental Insurance, Vision Insurance
  • Short-Term/Long-term disability insurance; Variety of Supplemental Insurances Available
  • Career Growth Opportunities
  • Tuition Reimbursement
  • Employee Assistance programs
Minimal eligibility requirements:
  • Ability to communicate effectively with Residents, families, staff, vendors, and the general public
  • Must have compassion for and desire to work with the elderly and understand that for each resident, the facility is considered their home
  • Must demonstrate the ability to work responsibly as a team member as well as an individual
  • Must be honest, fair, ethical, dependable, respect confidentiality and the rights and privacy of others
  • Must meet all health requirements
  • Must pass a criminal background check
  • Must be able to perform duties and responsibilities (essential job functions), with or without reasonable accommodation
Essential Functions:
  • Ability to meet and exceed sales goals
  • Develops and ranks sales referral sources and completes the assigned number of quality in-person sales calls
  • Generate leads and build relationships through sales contact with local healthcare professionals and community referral sources
  • Maintain a follow-up procedure for each referral
  • Assist Executive Director with marketing and public relations tasks; assessment and service planning activities; tenant move-ins and move-outs; and/or coordination of tenant services as needed
  • Makes presentations to business and networking groups to build the sphere of influence of the residence
  • Complies and updates as necessary for market competitive analysis including shopping the competition
  • Ability to interact and build relationships with older adults and their influencers
  • Schedules tours and meets potential residents and their families to determine needs, give tours highlighting benefits, provides solutions, overcomes objections, and closes sales to obtain a deposit and move-in date.
  • Explains all move-in forms, disclosure statements, and agreements
  • Coordinates greeting of new residents, double checks on the readiness of apartment
  • Provide move-in and new resident information to appropriate team members
  • Ability to work within budget
  • Prepare all required paperwork daily, weekly, and monthly basis and report to the supervisor as required
  • Must have exceptional time management and organizational skills
  • Understand that travel is required for marketing and public relations as well as training
*

Customer Service:
  • Perform job duties for Residents and team members in a courteous and professional manner
  • Meet and greet visitors in a friendly, helpful manner
  • Communicate professionally and cooperate with the supervisor and all community personnel
  • Ability to relate positively, effectively, and appropriately with residents, families, community members, volunteers, and residence staff
Residents Rights:
  • Ensure compliance and understanding of all regulations regarding residents' rights
Other:
  • Follow communicate company policies and procedures
  • The job description provides a framework for the job; other duties may be assigned as necessary
Working Conditions:
  • Subject to frequent interruptions
  • Subject to being called in during emergency conditions
  • Understand that travel is required for marketing and public relations as well as training
Physical/Sensory Requirements:
  • Medium work: the ability to exert 10-35 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to lift, carry, push, pull, or otherwise move objects
  • Must be able to move intermittently throughout the day
  • Must function independently and have flexibility, personal integrity, and the ability to work effectively with residents and staff
  • must be able to relate to and work with the ill, disabled, elderly, emotionally upset, and, at times, hostile people within the community



Please Note :
ajayjain.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, ajayjain.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.
Top Jobs

Related Jobs