JOB SUMMARY:

The Marketing Manager will oversee and execute marketing, advertising, public relations and communication campaigns and initiatives across a variety of traditional and digital platforms. This position will manage 2-3 direct reports. Reports directly to the Chief Marketing Officer. This position is very hands-on, providing the opportunity to delegate, but also be a key contributor. If you like the flexibility to be creative, think on your feet, and work collaboratively with a team to develop and deploy strategies for multiple brands (Credit Union, Mortgage, Insurance Agency and Foundation), this could be the opportunity for you.

*This is not a remote position. Must be able to work in the Lathrup Village, MI office.*

ABOUT YOU:

• Experienced | You have 3+ years of professional experience in a marketing leadership role.
• Creative & Analytical | You like to exercise both the creative and analytical sides of your brain.
• Agile | You like fast-paced environments and are adept at balancing multiple projects at the same time.
• Collaborative | You’re keen on collaboration and enjoy working with a team of people to get the desired result.
• Ambitious | You are self-motivated with the ability to anticipate problems and follow through to complete tasks successfully.
• Curious | You’re a learner that enjoys staying informed about the market, industry trends, and competitive landscape.
• Timely | You are efficient, enjoy setting priorities, and operate with a sense of urgency.

KEY JOB RESPONSIBILITIES:

• Assist with the development and execution of strategic plans to drive growth and increase market share for all Michigan First brands.
• Collaborate with various leaders to ensure integrated marketing efforts fully align with needs and goals.
• Ongoing oversight of Michigan First websites. Ensure they are always up-to-date and continue to be an accessible, valuable and easy-to-navigate resource. Plan and oversee SEO and SEM. Evaluate and implement interactive lead generation programs.
• Social media oversight and reporting for paid and organic content.
• Monitor analytics for web, email, and other digital tools.
• Research, analyze, and monitor financial, competitive, technological, demographic and behavioral factors to identify and capitalize on new market opportunities.
• Oversee corporate branding guidelines to ensure adherence across the organization.
• Assist with the development and deployment of market and member surveys, analyze results and make recommendations based on findings.
• Develop advertising and promotional campaigns, including concept creation, drafting headlines, writing copy and working with a graphic designer to bring concepts to life.
• Assist with the creation of the marketing budget and help manage the allocated dollars to maximize return on investment.
• Becomes/is an advocate of The Michigan First Way, supporting all facets of it, including complete fulfillment of Our Promise, 5 STARS Service, SOLVE IT and our ISMs. Fosters a positive demeanor and image through professional representation in all contacts with both, team members and members. Consistently reflects and displays each of our “ISMs” in daily job performance, as well as in all business interactions while executing on our goals and initiatives. Learns and utilizes EMEC (Every Member’s Experience Counts) in day-to-day responsibilities when communicating with members only.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree in marketing or related field.
• A proven track record of successfully leading a marketing team. The ability to mentor, motivate, inspire and coach team members to perform at the highest level.
• Experience using email marketing platforms and CMS systems.
• Experience managing websites, social media, and advertising campaigns, including content creation, campaign development/launch, segmentation, goal setting, tracking and reporting.
• Exceptional and effective writing, editing, and verbal communication skills.
• Strong organizational skills and ability to handle multiple tasks and meet deadlines.
• Attention to detail and problem-solving skills.
• Highly creative person with the natural ability to develop fresh ideas and effectively present them to others to gain support.
• Familiarity with vendor management, contract negotiation and media buying.
• Experience managing relationships with third-party vendors, including external agency partners, mail/print vendors, designers, etc.
• Proficiency in Word, Excel, PowerPoint, and Outlook.
• Knowledge of basic functions within the Adobe Creative Suite a huge plus

• 500 team members
• 35 locations spanning the Lansing area, Grand Rapids and Metro Detroit.
• Industry leader in community support and charitable giving through the Michigan First Foundation
• Member Services Call Center operates 24/7/365
• Over $1.5 Billion in assets

• 2022 Channel 4 - Vote for the Best - Credit Unions (1st Place)
• 2022 Channel 4 - Vote for the Best - Mortgage Lenders (1st Place)
• 2022 Best & Brightest in the Nation
• 2022 Best & Brightest in Metro Detroit
• 2022 Best & Brightest in West Michigan
• 2022 Best Credit Unions to Work For
• 2022 Crain’s Coolest Places to Work in Michigan
• 2022 Detroit Free Press Top Workplaces
• 2022 Best Companies Group
• 2022 Forbes Best in State Banks and Credit Unions
• 2022 Michigan Veterans Affairs Agency - Certified Veteran Friendly Employer - Bronze Level
• 2021 Credit Union of the Year by NAFCU (National Association of Federally-Insured Credit Unions)

• Very competitive pay
• Low-cost medical, dental, and vision benefit options. Employer-paid life and disability insurance
• 401(k) - 100% match up to 5% deferral
• Tuition reimbursement for both Undergraduate and Graduate degree program
• Access to a complimentary concierge service that assists with nearly any item on your to-do list
• Free, state-of-the-art fitness center at our Lathrup Village headquarters with exercise equipment, showers and locker rooms
• Wellness initiatives and events throughout the year to help team members stay healthy
• Loan discounts for certain secured and unsecured loans and mortgages
• Opportunities for pay increases, incentives and profit-sharing, based on performance
• Onsite subsidized top notch Cafe 26 for team members' use
• Onsite bowling center