Marketing Technology Manager Job at UNC Charlotte
General Information
Vacancy Open to
All Candidates
Employment Type
Permanent - Full-time
If time-limited, note appointment end date
Hours per week
40
Months per year
12
Position Number
008049
NC Salary Grade Equivalency
GN10
Classification Title
Public Communications Specialist - Journey
Working Title
Marketing Technology Manager
Salary Range
$49,487 - $60,484
Anticipate Hiring Range
$49,487 - $55,000
FLSA Status
Non Exempt
Division
Academic Affairs
Department
School of Professional Studies
Work Unit
SPS-Mrktng and Comm
Work Schedule
Monday – Friday 8:00 am – 5:00 pm. A flexible Work Schedule and a Hybrid Teleworking rotation are available once onboarded into this role.
Primary Purpose of Position
The Marketing Technology Manager is responsible for developing marketing and technology strategies and implementing marketing efforts for the School of Professional Studies including websites, marketing automation, and analytics.
Websites: The position will support the development and maintenance of the unit’s web presence including the development of new web pages on the WordPress platform and lead governance and upkeep on existing SPS websites. The position will assist with the migration of websites currently on the Drupal CMS platform to WordPress.
Marketing Automation: The position will deliver marketing automation as the administrator of our marketing automation tool (Salesforce Marketing Cloud or SFMC) including one off email campaigns and orchestrating automated communication journeys.
Analytics: This position will help to measure the effectiveness and results of executed campaigns through analytical tools such as Google Analytics (GA4) and Salesforce.
Minimum Education/Experience
Required Minimum Qualifications:
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
University Preferred Qualifications:
Graduation from a four-year college or university with a major in a closely related field and two years of experience that provides the knowledge, skills and abilities needed in the area of assignment; or an equivalent combination of training and experience.
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
University Preferred Qualifications:
Graduation from a four-year college or university with a major in a closely related field and two years of experience that provides the knowledge, skills and abilities needed in the area of assignment; or an equivalent combination of training and experience.
Essential Job Duties
- The Marketing Technology Manager is a part IT specialist and part integrated marketing specialist that serves on the Marketing and Communications (MarComm) team of UNC Charlotte’s School of Professional Studies (SPS). The professional must understand marketing tactics such as search engine optimization, search engine marketing, content marketing, social media marketing, and email marketing as well as the technology we use to implement them.
- The position will support the development and maintenance of the unit’s web presence including the creation of new web pages and landing sites on the WordPress platform and lead governance and upkeep of existing and legacy SPS websites and pages. The position will assist with the migration of websites and pages currently on the Drupal CMS platform to WordPress.
Additionally, the position will deliver marketing automation as the administrator of our marketing automation tool (Salesforce Marketing Cloud) including one-off email campaigns and orchestrating automated communication journeys.
Finally, the position will help to measure the effectiveness and results of executed campaigns through analytical tools such as Google Analytics (GA4) and Salesforce. The position will be responsible for the integration and maintenance of products that the marketing team uses for campaign research and execution.
Other Work Responsibilities
- Stays current on the digital marketing/ marketing technology landscape to ensure that the MarComm team can support best-in-class strategies for upcoming initiatives
- Participate in University communication meetings as assigned.
Departmental Preferred Experience, Skills, Training/Education
- A minimum of one year of demonstrated experience with a content management system (CMS) such as Drupal or Wordpress.
- A minimum of one year of experience with a customer relationship management (CRM) system such as Salesforce.
- Demonstrated experience with implementing automated email campaigns such as Salesforce Marketing Cloud or Hubspot and developing responsive HTML emails.
- Google Analytics experience.
- Understanding of HTML and web best practices and standards (accessibility, usability, SEO)
- Graphic design experience
- Basic editing and proofreading skills for web pages and emails.
- Graduation from a four-year college or university with a major in Marketing, Computer Science, or a related field or equivalent combination of training and experience.
- CSS and custom theme development
- Certification in one or more marketing automation platforms (SFMC)
- Certification in Google Data Analytics
Necessary Licenses or Certifications
Work Location
Dubois Center
Posting date
04/13/2023
Closing date
05/04/2023
Proposed Hire Date
05/29/2023
Contact Information
Special Notes to Applicants
Please include 3 references in which 2 are required from a current or previous supervisor
A flexible Work Schedule and a Hybrid Teleworking rotation are available once onboarded into this role.
UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits
The finalist will be subject to a Criminal Background Check.
Please upload reference information including Names (position titles and company/institutions), addresses, phone numbers, and email addresses of at least two current/previous supervisors.
- The Search Committee will not contact references without first verifying permission with the finalist.
Please ensure your full range of knowledge, skills, abilities, experience, and education are listed on your application.
- Do not write ‘see resume’ on your application when completing the job duties section.
If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers (see job duties section of previous employment).
- Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities.
Please submit a resume and cover letter with your application.
- These documents will be used to evaluate your written communication skills as well as supporting documents of your knowledge, skills, abilities, education, and professional experience.
Please Note :
ajayjain.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, ajayjain.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.