Job Description:

The Enterprise Brand Strategy & Analytics team within the Brand Management Department leads efforts to help maximize the potential of our brands and franchises globally. The team provides both thought leadership and insights and analytics on consumer sentiment, needs, and behaviors in entertainment across the world.

We work with our business units around the world to identity growth opportunities and challenges, formulate strategies to pursue identified opportunities, and articulate and measure the brand and franchise strength. We also support efforts to tell stories and provide experiences that reflect the world around us.

This Associate role will support the Enterprise Brand Strategy team in key ongoing company priorities by developing strategic insights and actionability for the business based on brand and franchise strategy. In addition, this role will support the delivery of flagship market research studies and ad hoc projects that help to measure the strength of our brands and provide direction identifying company priorities. This work will be both strategic and quantitative in nature, with emphasis on developing actionable recommendations that can be tracked.

Our team is comprised of strategists who deploy a combination of quantitative and qualitative methods across all of our projects. A few examples:

• Provide thought leadership on growing and managing strong brands and franchises, increasing market share with specific consumer segments, measuring fanship, and managing corporate reputation
• Lead global consumer insights flagship studies: Consumer Spend Study, Brand Equity Study and Character Strength Research
• Support content creators with insights to inform reimagining of existing franchises and development of new franchises
• Develop brand and franchise growth strategies for specific markets and consumer segments
• Assess size potential for new business opportunities
• Support Sr Leadership on priority brand management and growth initiatives

Responsibilities of the Role:

• Lead workstreams within larger projects or lead smaller projects
• Engage in ad hoc projects or inquiries (such as brand strength trajectory in a given market): leading analysis, developing stories through data, and leading pillars within the projects (if not sometimes the projects themselves)
• Conduct complex enterprise-wide analysis (including advanced statistics analytics, and key performance indicator modeling) that identify opportunities/issues to make actionable recommendations
• Provide strategy support on projects such as developing hypotheses, developing and measuring success criteria
• Develop strategy and story-driven business decks based on data and insights
• Present findings and work with partners across the enterprise to answer important business questions

Example Projects:

• Develop analysis, strategy and story for flagship insights studies including responsibility for specific ad hoc business unit follow-up and requests
• Lead workstreams that support delivery of Brand Growth Plans for specific international markets and track performance
• Engage in thought leadership projects such as articulating the preschool opportunity and actions
• Develop ad hoc complex analysis around core business questions such as: What products drive the Disney brand? Who are TWDC fans? What is the size of the preschool entertainment market?
• Articulate strength of various TWDC IP, including what elements resonate with consumers

Qualifications:

• 4 or more years of experience in a strategy, statistics, finance, management consulting or market research (with an emphasis on quant)
• BA/BS degree or equivalent work experience
• MBA or equivalent (degree or work experience)
• Industry-relevant experience, as defined by one or more of the following:
• Strategic or Management Consulting at a top-tier management consulting firm
• Strategy and Business Development within a media, technology or consumer packaged goods company
• Brand management or marketing in consumer focused company (not B2B)
• Franchise management
• Finance (Investment banking, CFPA, etc.)
• Market research (agency or client side)
• Exceptional analytical skills
• Ability to draw business insights from data and interpret real world application
• Excellent project management skills and ability to execute quality work with tight deadlines
• Ability to prioritize
• Ability to manage several projects simultaneously
• Solid verbal and written communication and presentation skills
• Proficient in database analysis (SPSS, Excel)
• Proficient in slide creation (PowerPoint/Keynote)
• Ability to work in a team environment as well as independently

The post-MBA Associate role is a full-time, salaried position.

The hiring range for this position in Burbank, California is $101,926 to $136,730 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.