Principal Consultant - Digital Marketing Effectiveness Job at Infosys

Infosys Atlanta, GA

Infosys Consulting is seeking a senior consulting leader in digital marketing technology and operations effectiveness. If you are a collaborative and detail-oriented individual possessing a strong understanding of data and architecture strategy, we want to talk to you!

The Marketing Effectiveness team within IC - Experience Operations & Innovation is responsible for the development and delivery of solutions addressing marketer challenges in the cookie-less, privacy-first era. In this role, you will help lead the reinvention of systems and processes for future-proof marketing and non-marketing customer communications and experience.



Key Responsibilities
As a domain subject matter specialist, your responsibilities include but are not limited to:
  • Overall innovation and continuous improvement support of the offering development.
  • Lead go-to-market and sales pursuits activities and client relationship management.
  • Collaboration with internal and external teams for project solutioning and implementation.
  • Strategic partner relationship management and initiative collaboration.

Basic Qualifications
This is a senior position reporting to the Marketing Effectiveness offering lead. Qualifications for this role include:
  • 7+ years of digital industry experience, familiarity with privacy management, identity resolution, clean room, customer data platform and other related marketing technologies.
  • 7+ years of project management experience and leading matrixed teams, ability to define right-sized technical and data solutions, deliver quality assurance and issue resolution.
  • Proficiency with campaign activation and workflows, ad server systems/tools, as well as DMP, DSP and/or SSP technologies is a plus.
  • Must be willing and able to travel to multiple local, state and national and international client locations.
  • US citizens and those authorized to work in the US are encouraged to apply. We are unable to sponsor work visas at this time.

Preferred Qualifications
  • MBA or equivalent advanced degree.
  • Experience of leading programs where stakeholder engagement is a key requisite to achieving successful program/project delivery.
  • Proven ability to deliver under tight deadlines and challenging constraints.
  • Ability to collaborate within the firm and leverage existing resources.
  • Demonstrate thought leadership, ability to conceptualize and drive new solution / service offerings and take them to market.

The position requires a team and detail-oriented attitude. You are expected to be resourceful and demonstrate pro-active initiative supporting sales pursuits of advanced projects, and working with defined stakeholders, including technology, data, analytics, and/or media agency teams to assess, define and guide best-fit solutions and standards. To be successful, you must have a solid understanding of today’s marketing practices and enabling Martech/ad tech ecosystem, and an ability to confidently engage senior stakeholders to target, scope, win and deliver work with precision.

About Us
Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Infosys is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.



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