Hawkins International PR, a FINN Partners Company, is an award-winning boutique Public Relations firm located in New York City, focusing on luxury travel and lifestyle accounts. Our positive work environment is fast-paced; our clients view the agency as a loyal business partner and our agency’s work is always fresh and media-worthy. Travel opportunities to fabulous destinations and a supportive group of colleagues are but a few reasons to join our team.

Responsibilities:

The Senior Social Media Manager will work across our highest-profile luxury travel, lifestyle, and wellness accounts, and be responsible for integral support of client and internal teams. Responsibilities include but are not limited to:

• Support strategy and day-to-day execution for client programming across social media channels
• Conduct research and develop social content on behalf of clients and agencies, inclusive of:
  • Bi-Weekly / Monthly social media calendars
  • Multi-frame Instagram/Facebook Stories
  • Short-form vertical videos for publication across Instagram Reels and TikTok
  • Pinterest Pins
• Handle day-to-day social media management tools, including:
  • Content scheduling and regular monitoring to ensure it is properly displayed.
  • Advising supervisors on major developments, i.e., posts performing above average, engagement with influencers, check-ins for surprise & delight activations, etc.
  • Drafting client correspondence
• Attend client calls and in-person meetings and provide ongoing administrative support including developing agendas, recaps and notes, and any resulting research.
• Support strategic influencer campaigns on behalf of digital team and wider agency clients
  • Work with the digital team to foster long-term blogger and influencer relationships for both the agency and clients.
• Support the digital team in developing content for and maintaining the agency social media channels, as well as experimenting with new channels and advertising strategies.
  • Provide social media coverage support at firm events.
  • Handle basic in-house graphics work for the agency, such as social graphics, invite designs, blog curation & photo editing.

Support the digital team’s efforts in being thought leaders and educators for the agency – guiding the staff to ‘think digital’ and stay on top of the ever-changing industry trends.

Requirements:

We are seeking a savvy Senior Social Media Manager with 3+ years of agency and/or brand experience to support the agency’s social media and influencer marketing division. The ideal candidate will have a strong background in social media content creation, community engagement, and design - and prior experience/a desire to learn the ins and outs of influencer marketing. The social media manager is a natural team worker, an excellent communicator – with both internal teams and clients – with an innate passion for social media and emerging technologies and trends. We’re looking for someone with an entrepreneurial spirit and flexible mindset who is eager to collaborate at all levels, from detailed execution to supporting with strategy building.

#LI-KM1 #LI-hybrid New York, NY

Anticipated Salary: $66k to $75K.; salary commensurate with experience and depending upon workplace.

About Finn Partners:

Finn Partners was launched in 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of communications services, including digital and social media. Practice areas include arts, consumer lifestyle & sports, corporate social responsibility, education, health, manufacturing, technology, travel, and public affairs.

We are entrepreneurial-minded, global, and focused on integrated programs that bring to life the world-changing technologies, products, and services of our client partners.

Our company culture celebrates delighting our clients with innovative and creative campaigns and programs, and we provide opportunities for our employees to conduct career-meaningful work in a creative, fast-paced, collaborative, and fun environment. We work hard and play nice.

Headquartered in New York City, the agency has 1,300+ employees, with offices in 25 cities around the world: Atlanta, Boston, Chicago, Denver, Detroit, Dublin, Hong Kong, Honolulu, Fort Lauderdale, Frankfurt, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, Portland, San Diego, San Francisco, Seattle, Shanghai, Singapore, Tamuning (Guam), Vancouver (Wash.) and Washington D.C.

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