Summary:

The Social Media Specialist seeks to ensure that the content and conversations taking place in our online communities reflect the brand voice, as well as collective company culture. The Social Media Specialist will be responsible for monitoring conversations and managing replies, content planning, and day-to-day management of our social support channels. This role will work closely with the Digital Communications Manager and Digital Content Specialist as well as the larger marketing, communications, and outsourced teams on campaigns, launches, and business-critical marketing projects.

Primary Responsibilities:

• Leverage social media platforms (Facebook, Instagram, Pinterest, YouTube, LinkedIn, TikTok, etc.) to communicate brand stories.
• Lead in the development of social media strategies and tactics, including brand building initiatives and influencer programs.
• Stays up to date with current industry best practices, emerging channels, and social media trends both at a macro and micro scale.
• Manage numerous social media accounts at a corporate and local level while maintaining brand voice consistency.
• Develop new channel strategy and launch plans for emerging and new channels for the organization across social media platforms.
• Schedule content calendars while identifying appropriate timelines for posting and engaging tailored to numerous audiences.
• Execute community strategy and oversee crisis management responses to comments and queries in a timely manner following standardized protocol.
• Conduct social listening and monitoring of the brand and competition.
• Analyze KPIs, competitive research, social trends, and data analysis to understand how to make improvements to future campaigns and optimize ongoing campaigns.
• Attend events, photoshoots, and more to capture live and static content for digital platforms as needed.

Knowledge, Skills, and Abilities:

• Experience with social media management and listening software such as Hootsuite, Dash Hudson, Sprout Social, Meltwater, Rival IQ or equivalent platforms
• Experience with building a strong social media community
• Knowledge of Federal Trade Commission (FTC) Guidelines regarding influencer partnerships and social media disclosures
• Strong attention to detail while being able to multitask
• Strong interpersonal, organization, and written and oral communication capabilities
• Ability to think creatively and take initiative to improve or create effective processes
• Ability to be flexible and adaptable while working in a fast-paced environment

Education and Experience:

• Bachelor's degree in Business, Marketing, Advertising, Communications, or related field required. English professional proficiency. Fluency in Spanish is a plus.
• 2-4 years of social media management experience with focus on Facebook, Instagram, Pinterest, Reddit, YouTube, LinkedIn, TikTok etc.

Depending on the area of assignment, directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements. Example: If a job level requires a Bachelor’s degree plus 4 years of experience, an equivalency could include 8 years of experience, an Associate’s degree with 6 years of experience, or a Master’s degree with 2 years of experience.

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