Paid Search Specialist Job at Apple
Summary
Posted: Feb 6, 2023
Role Number:
200460541
At Apple, we know our ability to continue creating the world’s most innovative products depends on people who represent the variety of the human experience and who inspire us with great thinking. Because the broader the backgrounds and perspectives, the bigger the ideas. Join a worldwide company that welcomes the whole wide world! Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish! The Services Digital Advertising team at Apple drives new customer acquisition and cultivates awareness and education of Apple’s full suite of services, through a variety paid digital marketing channels. Apple is in search of an experienced Paid Search Specialist to join the Apple Services Digital Marketing team.
Key Qualifications
- 4+ years in a paid search marketing role, either agency or client-side
- Expertise in paid search self-service platforms (i.e. Google Ads, SA360, Microsoft Ad Center)
- Expert level understanding of targeting/optimization levers & testing approaches across search buying platforms
- Understanding of the principles of PPC campaigns, digital marketing, web analytics, and SEO (familiarity with other digital media channels like programmatic and paid social)
- Strong understanding of performance-based media optimization and subscription marketing
- Expert understanding of marketing attribution & alternative measurement methodologies
- Ability to build strategic tailored plans to reach target audiences and deliver media objectives
- Strong data analysis, visualization and presentation skills; understanding of how to tailor communications to stakeholders with various levels of digital media literacy
- Ability to build close relationships within and across teams
- A passion and curiosity for digital media
- Excellent social, oral and written communication skills
- Google Ads Certification a plus
- Confirmed expertise and a dedication to continued education of the comprehensive landscape of paid search platforms and ad types.
Description
Description In this role you will be responsible for active day-to-day management of search engine marketing (SEM) campaigns for multiple Apple Services businesses. This will include development of campaign strategies, initial campaign setup, in-market optimizations, tracking creative/copy needs, and delivering performance reporting. You'll partner with your counterpart channel specialists, marketing strategists, internal creative teams, measurement, analytics and marketing stakeholder teams to deliver end to end execution and performance management of paid search campaigns. You will actively manage and optimize paid search marketing campaigns, with primary responsibility for several lines of business. This includes generating keyword builds, analyzing search query reports for new opportunities, crafting performance-optimized ad copy, analyzing landing page experiences and conversion funnels, and making enhancements where possible. Working with the data and operations team, you’ll manage trafficking and tagging of campaigns to best track performance. You’ll regularly review campaign structure and performance both within search management platforms (i.e. Google Ads, SA360, Microsoft Ad Center, Marin) and via internal reporting dashboards. You will also manage campaign budget trackers, focusing on staying on budget and appropriately forecasting quarterly costs and reconciling any discrepancies. You will demonstrate clear and detailed understanding of search marketing, while delivering strategic campaigns to successfully hit directed KPIs. Validating campaign performance through strategic testing will be vital to creating successful storytelling of the value of paid search PPC buying practices, so working closely with campaign strategy and analytics leads will be imperative. This role will also involve preparing and presenting campaign performance reports to internal stakeholders.
Education & Experience
BS/BA degree required
Additional Requirements
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $95,000 and $145,000, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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