Hey there, marketing grads! Are you...

• Looking to join a dynamic and growing team that values a true balance between work and life?
• Looking for a job that offers 100% employer-paid health insurance, flexible paid vacation, 401k and employer match, gym membership, and more?
• Inspired by data and analytics driving key business decisions?

If so, we have an excellent opening for a Paid Search Strategist. Instrumart has once again been voted a best company to work for in the State of Vermont in 2023. We are an employee-focused company because we know that keeping our teams happy is the key to our success.

Your day will involve the implementation of a variety of Digital Advertising practices including paid search, display, and remarketing, along with custom content creation, search engine optimization, and social media management. Our ideal candidate will have the willingness to learn and thrive in an agile environment.

JOB DUTIES

Search Engine Marketing:

• Develop Pay-Per-Click (PPC) Campaigns to drive relevant traffic to appropriate pages on www.instrumart.com
• Conduct quarterly Brand Review meetings with the Engineering Sales team to review product line performance
• Maintain and monitor ROAS bids, impression share, conversions, quality score, and other important account metrics
• Monitor and analyze account performance in search, display, remarketing, and video campaigns
• Research and develop keyword sets for each new product
• Write and design compelling text and image ads

Search Engine Optimization:

• Work closely with E-Commerce Team and Engineering Teams to enhance product landing pages via keyword optimization
• Identify and implement strategies for increasing relevant organic site traffic
• Create custom content for Instrumart.com via blog posts and application notes

Social Media:

• Contribute to building the Instrumart brand by managing Instrumart’s social media profiles on Facebook, Twitter, Linked In, and YouTube
• Create, plan, coordinate, and execute Instrumart’s social media strategy
• Develop a social media calendar, gathering and creating custom content for daily posts via a platform tool like Hootsuite.com

Do these job duties meet your skills and experience? If so, we’d love to hear from you!

The starting salary for this position is $48,500 - $58,000, commensurate with education and experience. In addition, we are offering a $2,000 sign-on bonus for the right candidate.

This position is located in South Burlington, Vermont with the option to work from home 40% of the time following the completion of training.

When applying, have fun with your cover letter. Your cover letter is your chance to tell us what separates you from all the other applicants; please take the opportunity to provide us with an original, compelling case for why we need to hire you! We can’t wait to hear how you will make Instrumart an even better place to work.